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Awaken Your Olfactory Senses: Experience the Enchantment of Fragrance

Fragrances often possess a remarkable ability to transport us to different places and evoke profound emotions. It has the enchanting power to awaken our senses, trigger vivid memories and stimulate our imagination. 

From the delicate aroma of blooming flowers to the warm embrace of woody notes, fragrances have the extraordinary capacity to influence our mood, uplift our spirits, and create lasting impressions. If you’re looking to reawaken your olfactory sense, niche perfumes use more unusual notes and will be a perfect match.

At Pairfum, our in-house perfumer and artisanal team are incredibly passionate about niche fragrances. Their innovation, creativity and vast knowledge about niche aromas allows them to produce exquisite olfactory delights including scented candles, reed diffusers, niche perfumes, and refreshing room sprays

In this blog, we’ll delve into the captivating world of fragrance and explore how it impacts our perception. We will help you discover the science behind perfumes, unravel the secrets of fragrance families, and learn how to harness the power of fragrance to enrich your daily life. 

So, let’s get ready to embark on a sensory journey and unlock the enchantment of fragrances.

1. The Science Behind Fragrance: How Smells Impact Our Perception

Our sense of smell is intricately connected to our perception and memory, making fragrance a fascinating subject of scientific inquiry. When we encounter a fragrance, the molecules in the air interact with olfactory receptors in our nose, sending signals to the brain’s olfactory system. 

This complex process triggers a cascade of responses, influencing our emotions, behaviour and even cognitive abilities. Research has shown that specific aromas can enhance focus, promote relaxation, or even evoke nostalgic memories. 

By understanding the science behind fragrances, we appreciate how smells can shape experiences. With this knowledge, we can harness their power to improve our well-being and create a more sensory-rich world. If you’re looking for a signature perfume just for you, explore our unique niche fragrances here.

2. Exploring Fragrance Families: Unveiling the Aromas That Captivate

Olfactory sense, the top, heart and base notes of Pairfum's mandarin blossom and sandalwood perfume.

The world of fragrances is a vast and diverse realm, filled with captivating aromas that range from floral and fruity to spicy and woody. To navigate this olfactory landscape, fragrance families serve as helpful guides. 

These families categorise aromas based on their dominant characteristics, enabling us to better understand and appreciate the intricate compositions of perfumes. From the romantic allure of the floral family to the exotic appeal of the oriental family, each fragrance family possesses its own unique charm and personality. 

By exploring these fragrance families, we gain insight into the ingredients, notes and accords that are all combined to create the enticing symphony of aromas that captivate our senses.

3. Creating a Fragrance Ritual: Enhancing Daily Life with Aromas

Olfactory sense, Pairfum's pink grapefruit scented candle.

Incorporating a fragrance ritual into our daily routine can elevate our overall well-being and add a touch of luxury to our lives. By consciously selecting perfumes that resonate with us, we can infuse our surroundings with a delightful ambience. 

Whether it’s lighting scented candles, spritzing a favourite perfume, or diffusing essential oils, these small but intentional acts can have a profound impact on our mood, productivity and relaxation. Fragrance rituals offer a moment of pause, inviting us to indulge in sensory pleasure and create a harmonious environment. 

By engaging with aromas to delight our olfactory senses, we can transform ordinary moments into extraordinary experiences, enriching our daily life with the enchantment of fragrance.

4. Fragrance and Emotional Well-being: The Connection Between Mood and Perfume

Olfactory sense, man and woman on a bicycle with Pairfum's bergamot, basil and patchouli perfume.

The profound connection between fragrance and emotional well-being is a testament to how powerful aromas can influence our mood and uplift our spirits. Certain fragrances have the remarkable ability to evoke specific emotions, triggering feelings of calm, joy or nostalgia. 

The aroma of lavender, for instance, is renowned for its soothing properties, promoting relaxation and reducing stress. Citrus accords like bergamot or lemon can invigorate and energise, while warm and spicy notes like vanilla or cinnamon create a cosy and comforting ambience

By understanding the connection between mood and aromas, we can choose fragrances to enhance our emotional state, creating a harmonious and uplifting environment that nurtures our well-being. If you’d like to widen your olfactory sense, our Perfume Experience Box is a fantastic tool, as it contains 12x Eau de Parfum Intense, giving you a variety of notes to choose from.

5. The Art of Perfumery: Unveiling the Secrets of Crafting Unique Fragrances

Perfumery is a captivating art form that combines science, creativity and a keen understanding of our olfactory senses. Behind every exquisite fragrance lies a meticulous process of crafting, blending and harmonising various aromatic ingredients. 

Perfumers, or “noses,” carefully select and combine essential oils, absolutes and synthetic molecules to create unique perfume compositions that evoke emotions and tell stories. They must consider the balance of top, middle and base notes, as well as the interaction of accords, to achieve a harmonious and long-lasting fragrance

Unveiling the secrets of perfumery allows us to appreciate the skill and craftsmanship involved in creating these olfactory masterpieces, with the power to transport and enchant.

To Reawaken Your Olfactory Sense With Niche Fragrances, Choose Pairfum

Looking for delightful aromatic experiences? We’ve got you covered!

At Pairfum, our in-house perfumer is passionate about fragrances and dedicated to innovating new and unique aromas to delight our customers.

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about what we offer.

Eau De Parfum Person Reading Sea Salt Sage Amber Woman 1 1

Buy Perfume Online? 10 x Reasons Why You Should.

Have you already considered whether to buy perfume online? How do you buy your perfume at the moment? Are you happy with the way you buy perfume?

The internet has revolutionised the way we shop, not just for fragrance, making it more convenient and accessible than ever before.

Here are some advantages of buying perfume online:

  1. Unlimited Choice: Buying perfume online gives you access to unlimited choice. You can purchase directly from any retailer, country or Niche Perfumery House worldwide, without being restricted to what has been pre-selected for you by the perfume shop. In the words of Shakespeare: “The World is Your Oyster.”
  2. Maximum 3 Fragrances: When shopping in a physical store, the receptors in your nose become saturated after smelling three to four perfumes, making it difficult to fully appreciate the fragrance. Not only this, but you will notice a cloud of scent as you enter the perfumery department. This will already taint and block your receptors to ‘cloud your judgement’. Our noses are designed to detect differences. In other words, you will smell those notes less that you have already picked up unconsciously in the cloud. How often have you come home and puzzled why the perfume smells different from what you remember? By shopping online and discovering the perfumes at home, you can avoid saturation and give your nose time to naturally cleanse itself before moving on to the next scent.
  3. Test on Your Skin: Fragrances can smell different on each person, which is why it’s important to test them on your own skin rather than just a paper card. By purchasing perfume online, you can test it in your own time and environment, ensuring that you are making an informed purchase.
  4. Allow Time: Perfumes unfold and develop over time, and it can be challenging to fully appreciate them while browsing through a store. By purchasing perfume online, you can take your time and experience the fragrance’s top, heart, and back notes in your own time.
  5. Home Environment: Perfumes can smell differently in your own home environment than in a store, as the scent of your surroundings mingles with the fragrance to create your unique signature perfume. This effect is difficult to predict when standing in a store aisle.
  6. Peace and Quiet: Our noses need time, peace and quiet to discover and appreciate a fragrance. When trialling a fragrance at home, you can experience the perfume without the distractions of a bustling department store.
  7. Free Returns: Reputable retailers who sell perfume online offer free returns, so you can make a purchase with confidence, knowing that you can return it if it’s not the right fit for you.
  8. Gift: buying a perfume online allows you to buy a gift easily for a loved one or friend in a distant location. Add a gift card with a personalised not, some gift wrapping and let the retailer prepare & ship your gift.
  9. Price Comparison: this is the obvious advantage in the list. Shopping online allows us to compare prices.
  10. Convenience: do we need to say more? Shopping online really is very convenient, as you don’t need to carry your shopping around with you. Instead, it is delivered right to your door step.

When you read this list, you start wondering why we are all still buying our perfumes in Perfumeries, Department Stores and the Duty Free.

Don’t misunderstand us, we believe shopping in a wonderful store environment for beautiful perfumes with your partner or friend, is a fantastic experience that we would not want to miss for the world.

We believe, however, shopping for perfume online offers a viable alternative with very good reasons and you should consider it.

Buy Perfume Online Assess Fragrance Quality at home smelling strip

Conclusion: Buy Perfume Online, Too!

In conclusion, to buy perfume online offers many advantages, including unlimited choice, the ability to test the fragrance on your skin in your own time, and the opportunity to experience perfume in your own environment.

Take advantage of the unique opportunity web shopping offers to buy perfume online and to find a Natural Niche Perfume that perfectly reflects You, not by chance but because you loved living with it first.

We invite you to have a look at Pairfum London’s niche perfume online shop.

As the Prince in William Shakespeare’s Hamlet would have phrased it: “To buy perfume online or not to buy, that is the question.”

Buy Perfume Online? 7 x Reasons Why You Should. The Perfume Experience Box

Perfume Experience Box

Our company’s Perfume Experience Box takes this a step further by introducing you to 12 x Natural Eau de Parfum Intense, complete with smelling strips for the perfect in-home fragrance experience.

It allows you to fully appreciate different perfumery accords in your own time and to live with them first. So many customers tell us enthusiastically that they discovered favourites that they would never uncovered in a perfumery aisle.

Incidentally, it is also a perfect gift for anybody that loves perfume, as it is impossible to buy perfume without know which perfume the person loves. Is this gift still a surprise?

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display Buy Perfume Online
A Royal Signature Scent King Charles III Monarch Relaxed

King Charles III: A Royal Signature Scent?

Will there be a Royal Signature Scent, both during the Coronation and the years of his reign? Are there some commonalities in the fragrances that King Charles III wears?

As a public figure, King Charles III, formerly the Prince of Wales, has been known to have a refined taste in niche fragrances and couture perfumes.

While the exact perfumes he has used over the years may not be publicly disclosed, there have been reports of some of his favourites.

We take a closer look at some of the fragrances that King Charles III has been said to enjoy:

  1. Guerlain Vetiver: This classic men’s fragrance has been a favorite of King Charles III for many years. It features notes of citrus, tobacco, and vetiver, giving it a fresh yet sophisticated scent that is perfect for both casual and formal occasions.
  2. Floris No. 89: Another favourite fragrance of Prince Charles is Floris No. 89. This fragrance is a combination of citrus, lavender, and musk, creating a clean and classic scent that is suitable for daily wear.
  3. Creed Green Irish Tweed: Creed is a well-known luxury fragrance brand that is favored by King Charles III. Green Irish Tweed is one of Creed’s signature scents and is a woody, fresh fragrance with notes of sandalwood, lemon, and verbena.
  4. Dunhill Icon: This fragrance has a modern and sophisticated scent that is a supposed favourite of King Charles III. It features notes of neroli, black pepper, and leather, giving it a masculine and confident edge.
  5. Penhaligon’s Blenheim Bouquet: This classic fragrance was created in 1902 and is one of Penhaligon’s signature scents. It features notes of citrus, lavender, and pine, creating a fresh and timeless scent that is perfect for any occasion.
  6. Dior Eau Sauvage: In his book “Spare”, Prince Harry reveals that King Charles III would “slather the stuff on his cheeks, his neck, his shirt. Flowery with a hit of something harsh, like pepper or gunpowder, it was made in Paris.” It is believed he refers to Dior’s Eau Sauvage after-shave.

Looking at the commonalities of these fragrances, we notice the following:

  • He seem to prefers the following type of accord: citrus, fresh spicy, aromatic, woody. This is a very classically masculine accord.
  • Creed’s Green Irish Tweed, is the one that differs most from the others on this list, as it is a “green, floral, woody note”.

With this in mind, we believe there is an 80% chance that the Royal Signature Scent during the Coronation and his reign will be “citrussy, spicy fresh, aromatic and woody”.

A Royal Signature Scent King Charles III Monarch Casual

Prince Charles: A Moderniser?

Prince Charles has expressed his views on modernization and the need to balance progress with preservation of traditional values and cultural heritage. However, it is important to note that his opinions on modernization and his approach to governance may not necessarily align with a strictly defined concept of “modernism.”

Prince Charles is known for his interest in environmental sustainability, organic farming, and architecture that reflects traditional design principles. He has also advocated for the use of renewable energy and the preservation of cultural heritage.

At the same time, Prince Charles has been known to take a more traditional approach to certain aspects of governance, such as his preference for handwritten correspondence and his support for charitable organizations that reflect more traditional values.

Overall, while Prince Charles has expressed his views on modernization, his approach to governance and leadership may be best characterized as a blend of traditional and modernist values.

Pairfum London A Royal Signature Scent King Queen

A Traditional & Modernist Royal Signature Scent?

It is widely expected that King Charles III will modernise the crown. Can we expect that he will modernise his Royal Signature Scent?

As perfumers, we doubt that his taste will change radically. However, we believe it is not unreasonable to expect that to see evolution and some change in his taste.

Were we asked to introduce a new Royal Signature Scent for King Charles III, we would present the following fragrances to him:

Bergamot, Basil & Patchouli:

This woody and aromatic accord opens with Bergamot, Lime, Green Leaves and spicy Basil. The heart is fresh with Lily, Freesia, Violet Leaf, Rose and Geranium. The note rests on a beautifully rich woody base of Patchouli, Vetiver, Sandalwood, Cedar and Amber.

You can view this fragrance here.

Grapefruit, Pepper & Black Cedar:

A rich, woody and spicy fragrance where the zest of Grapefruit & Bergamot infuse the opening with freshness. The sensual heart of Masculine Leather is enhanced by the rich spicy elements of Black Pepper and Nutmeg. The base is intense and woody with Black Cedar, Patchouli, Tonka Bean and Moss.

Find out more about this fragrance here.

Ginger, Elemi & Vetiver:

A surprising fusion of spices and freshness, it opens with notes of Bergamot, Grapefruit and hint of Lavender, combined with Ginger, Elemi, Nutmeg & Cinnamon. The heart is Geranium, Rose, Freesia, Gardenia, Jasmin and Orange Blossom, with fruity hints of Coconut and Raspberry. A base of Vetiver, Guaiacwood, Cedar, Amber, Cashmere Musks, Vanilla & Moss supports this note.

Discover more about this fragrance on this page.

Pairfum London A Royal Signature Scent Queen Consort Camilla

A Royal Perfume Experience?

Camilla, the Queen Consort, is known to have a wonderfully positive influence in her relationship with King Charles III.

It has been speculated that she has expressed her dislike to some fragrances that the Prince of Wales has worn in the past.

With this in mind, we would suggest a shared, Royal Perfume Experience to the King & Queen, when the time comes for a new Royal Signature Scent.

In this context, we highly recommend our own Perfume Experience Box, a Fragrance Library with 12 x Natural Eau de Parfum Intense. It allows Camilla & Charles to experiment with natural niche fragrances and perhaps to discover new olfactive accords they both love.

Will there be a new Royal Signature Fragrance? Will it be a Natural Niche Fragrance?

Knowing that Charles has always promoted Sustainability and a blend of the Traditional & Modernist, he might surprise us.

God save the King.

A Royal Signature Scent King Charles Coronation Celebrate
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Cruise 1 1

Pairfum’s World And The People Who Inspire

Following on from our recent posts on ‘Parfum Quotes’ by Perfumers or from people involved in the World of Perfumery, we thought you would enjoy some more from some of the people who inspire us.

“Happiness is a perfume you cannot pour on others without getting some on yourself.” – Ralph Waldo Emerson.

“To me, it is very important to have perfume in which it is hard to recognize a particular flower or scent. That gives a touch of mystery”. – Isabella Rossellini.

”If you would like to be remembered, then make sure to wear a Perfume that you would like to be remembered for”. – Huib Maat.

If you love experiencing new niche fragrances, then we invite you to try our Niche Perfumes, natural Eau de Parfum Intense.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Asian People who inspire

Famous Fragrance Quotes Series

If you are looking for more inspirational perfume quotes, then we invite you to visit these pages on our website:

Pairfum Eau De Parfum Person Reflection Black Cherry Oolong Tea Woman Arms People who inspire
Windsor Park Azalea Intoxicating Perfume

Walking While Under The Influence Of Azalea And Rhododendron

Windsor Park Intoxicating Perfume Rhododendron under the influence Azalea

Have you ever gone for a walk and come to the realisation that you are walking while under the influence?

That is what we experienced yesterday while walking in Great Windsor Park through the beautiful blooms of Azalea and Rhododendron.

Just before you start tutting or shaking your head in disbelief

I can assure you that everyone who was walking, running, cycling, skating, or being pushed or pulled in some form of a wheeled chariot …. was doing it while under the influence..

It is also not a cause for alarm, nor was it a case of what is described as “Rimé et al” a social sharing of emotions.

Although thinking about it in another sense, it was a sharing of emotions

People had, whether they were aware of it or not while passing through certain sections of the park, become totally intoxicated with the perfumes emanating from the flowering shrub’s, the Azaleas and Rhododendron (the ‘Rose Tree’), the Chestnut trees, Lilac’s, Mock Orange, Honeysuckle, Cut Grass, Forget-me-nots    and the last of the Bluebells…

We were all experiencing a walk through one of ‘Nature’s Natural Perfumeries’.

Windsor Park Intoxicating Fragrance Rhododendron Azalea under the influence

The only sounds that you could pick up wafting on the fragrant air was the sound of birdsong, the buzzing of Bees, lake water lapping or the occasional child’s laugh.

It was one of those magical Spring days, when Life and nature is intoxicating..

PAIRFUM London’s suggestion is that, wherever you live, in a Town, the Country, by the Sea, …

Put on your shoes, go somewhere and walk (or run) while under the Influence …

Windsor Park Azalea Intoxicating Perfume under the influence

If you do stumble across an azalea shrub whilst in spring bloom, you will forever struggle to find anything as beautiful. What makes azalea shrubs so special is that they are like honey as you will always find one that will work for you as there are so many colours to choose from. Furthermore, you can add these colours to your own environment because azaleas can fortunately be easily grown in nearly any garden.

Azalea Intoxicating Perfume Windsor Park under the influence

How to care and grow Azaleas and Rhododendron

However, as simple as it may be, if you do choose to add some azalea shrubs to your landscape, there are some things that need to be taken in to consideration to maximise their flowers and fragrance.

Intoxicating Perfume Azalea Windsor Park under the influence Rhododendron Pruning

Azalea Care

It is crucial that you choose to care for your azaleas professionally and you find a suitable location to plant them to be sure your azaleas keep looking healthy.

If you are fortunate to have a large garden or even a wooded areas then planting lots of azalea shrubs would work well. But in most cases, to show off your azaleas’ true beauty, they are best planted alone.

Azalea shrubs are completely encompassed by flowers, therefore they can look phenomenal against a back drop of pines or other conifers. It will reduce the heavy impact of azaleas while still showing off their vibrant colours.

Unfortunately, when it comes to sunlight azaleas have particular requirements. Too much shade will deprive them of oxygen which will lead to a poor blooming.

Rhododendron Azalea Windsor Park Fragrance Intoxicating Walk Rhododendron Pruning

The perfect soil for azaleas

Azalea plants need an acidic soil that is well-drained as their roots are quite shallow. If your soil isn’t well-drained, we recommend you place your azaleas in raised beds or even containers.

It would also be ideal to amend the soil with compost before planting the azaleas. If you happen to know if your soil has low levels of nitrogen then you may want look at using fertilizer to stop any nutritional deficiency.

To check if azaleas are nutritionally deficient if you be looking for an early leaf drop, and stunted growth of leaves and the azalea shrub.

Rhododendron Azalea Windsor Park Fragrance Intoxicating Walk Rhododendron Trimming

Pruning Azalea & Rhododenron

Whether you want to encourage a bushier growth or you wish to keep your azaleas’ compact appearance, you want to wait until after the blooming season is over before you prune them.

Reinvigorate overgrown plants by cutting back & trimming the branches of the azalea shrubs.

You can be sure to have beautiful blooms in abundance for many springs in the years to come if you keep your azaleas healthy during the growing season.

Seaside Fragrance Sex On The Beach Sunset Perfumer Reason

Has The Seaside Lost Its Smell?
Could Sex On The Beach Be The Reason?

Has the Seaside Lost its Smell and why would Sex on the Beach be the reason?

Who among us does not love a trip to the seaside and all that comes with it: the fresh air, soft sand, the sound of the sea and the tangy aroma we associate with it?

The fresh, salty smell of the ocean is one of the most distinctive smells on the planet.

It evokes memories of crashing waves, sandy beaches, the cry of seagulls and if we are very lucky, the wonderful aroma of Fishing Boats, Ice-Cream & Suntan Lotion.

While travelling for work recently, I decided to stay at a quintessential English Seaside town.

In the days leading up to my visit to the seaside I found that I was really looking forward to it, and I am sure if I could have gotten away with it, I would have brought along a bucket & spade, a fishing net for use in the rock pools and flip-flops.

Then, … I remembered that I had not seen or used my seaside essentials in over thirty years.

(Well, … that is my version of events and I’m sticking to it)

Seaside Fragrance Sex On The Beach English Village

After booking into a small family run hotel, I decided that if I was going to the seaside, then staying in one of the large chain run Hotels was not on.

So, on my first evening there, I went for a walk along the beach.

(Sorry, … but you will have to read a little further on for the ‘sex on the beach’ part)

The sun was setting and a beautiful warm breeze was blowing off the sea, I was in Heaven and had decided to keep an eye out for shops that would sell my seaside essentials after all.

It may have been tiredness or the simple fact that I was so delighted to be by the sea, but it was not until the following morning when I went for a walk on the beach before breakfast and heading off to work, that I noticed that the Seaside had ‘Lost its Smell’!

As a Perfumer for me the World revolves around smell, and if an aroma as distinctive as the Sea is not discernible, then there is something seriously amiss?

Seaside Smell Fragrance Sex On The Beach Sunset

If someone asked you ‘what does the sea smell of’ or ‘why does the sea smell like the sea’, would or could the answer be sand, sea breeze or even as the Victorians believed Ozone?

Not one single note can truly conjure up the smell of the sea.

So, … while standing wondering where the seaside smell had gone and at the same time burying my toes in the sand, which is something along with paddling that is a prerequisite when at the seaside,

I noticed that there was not a single strand of seaweed anywhere to be seen on the beach, no seaweed, no seashells only driftwood.

I was delighted to see that there was no rubbish on the beach, but not a single strand of seaweed either?

Sea Perfume Sex On The Beach Seaweed Algae

Then I remembered reading an article where scientists have finally discovered how the seaside odour is produced and it can all be traced back to an enzyme that allows algae to survive in their salty seawater environment.

The smell we recognise as ‘The Sea’ is produced by algae on the ocean surface that release an aromatic compound called dimethylsulfide (DMS) into the air.

While scientists identified ‘DMS’ as the molecule responsible for the distinctive smell of the ocean some years ago, exactly how it was produced in the ocean was unclear.

What was clear was that the molecule plays an important role in cloud formation and also provides chemical attractants that guides various marine animals including some sea birds, invertebrates, and even mammals – toward potential food supplies.

So in our world it is the equivalent to a restaurant sign saying it is open for business …

Sea Side Fragrance Sex On The Beach Kelp Algae

The researchers also noted that the gene appears to be present in many other marine organisms including ‘Seaweeds’ that also release DMS.

This may explain why so many plants that grow under the ocean or along the coastline have such a distinctive seaside odour, it may also explain why on some days the smell of the sea can be stronger than on others as different algae blooms flourish.

It may also be the reason why we not only know the smell of the sea, but the food that it provides has that distinct flavour that we all associate with it, a fresh brininess that creates that ocean flavour.

When discussing this phenomena with another Perfumer, they mentioned reading an article that spoke about seaweed reproduction, and the fact that during certain times of the year seaweed has a stronger ‘Seaside Odour’ than normal and, …

that scientists had discovered that during the seaweed reproductive cycle the female produced a lot more of these volatile compounds, so that all those handsome virile male seaweed swimming around in the ocean would smell this wonderful Perfume and come a calling.

Fragrance Sex On The Beach Seaside Village English

This gives a whole new meaning to ‘Sex on the Beach’.

So, … the next time you have the opportunity to visit the seaside, spare a thought for that humble wonderful edible seaside dweller, that not only helps provides us with the Seaside smell we love so much, but helps with the formation of clouds and that feeds a myriad of other marine life.

Another thought that should pop into your head is, that if this very special algae is smart enough to use a Perfume to attract their perfect mate.

Then this is the perfect definition of ‘Sex on the Beach’!

What are you waiting for?

A trip to the Seaside perhaps?

Or, … would your time be better spent finding out what is your ‘Perfect Perfume’?

That way your perfect partner will come to You …

Fragrance Sea Salt Sage Amber Sex On The Beach

Water Scent Sex On The Beach Seaweed Algae

Fragrance Sex on The Beach Seaside

Fragrance Sea Salt Sage Amber Sex on the Beach English Village

Seaside Smell Fragrance Sex On The Beach Sunset

Pairfum London Artisan Handmade Lets Talk Perfume

Let’s Talk Perfume! Would You Like to Know How?

Following numerous emails that we have received, all enquiring if we give or hold talks on Perfumery, we have decided to run a series of Let’s Talk Perfume events.

Discover Perfumer You Pairfum London

The format for these events was something that we have discussed at great length, as our aim is to allow as many people as possible to be able to join in.

Want Learn Secrets Of Perfumery Pairfum London Fragrance

So simply holding an event in a specific location to start off with, would for obvious reasons be limiting.

However, thank’s to the wonders of technology and the internet, it does not matter if you have written to us from the UK, USA, Switzerland, Nigeria or the U.A.E.

Join Tribe Perfume Lovers

Everyone and anyone can join in no matter where in the World you call Home …

Pairfum London Artisan Handmade Know Amazing You Are

So, … if you are a ‘Perfume Lover’ and you would like to join in then please contact us here.

Learn Perfumery Where You Start Pairfum London

Or, … contact us via one of our Social Media pages below:

We look forward to hearing from you so that we can all get together and Let’s Talk Perfume.

Join Family Perfume Lovers

Here is an example of a ‘Let’s Talk Perfume’ event.

Our perfumer, Huib Maat, was recently interviewed by the ‘StartUp Van’ about perfumery, how he got into fragrances, niche perfume and many other subjects:

Kates Garden Bluebell Forest Bench

Kate’s Garden at the Chelsea Flower Show

Tomorrow Tuesday the 21st of May see’s the opening of the Chelsea Flower show and the unveiling of Kate’s Garden

For this years show the Duchess of Cambridge has designed and helped build a garden called ‘Back to Nature’

The inspiration for this multi-sensorial garden comes from both childhood memories and her work on early childhood development.

Kates Garden Child Playing

Her firm belief that time spent outdoors during childhood playing an exploring, helps build a good foundation for children to become healthy, happy adults.

Kates Garden Child Climbing A Tree

The Garden has been co-created with landscape architects Andrée Davies & Adam White of ‘Davies White Ltd’ Chelsea Gold Medal & People’s Choice award winners, in conjunction with the Royal Horticultural Society.

The Duchess’s theme in the garden also highlights and combines her work as part of the ‘Heads Together Foundation’ that helps people to come together, speak about and care for their mental health.

The aim of the garden is to show what benefits the natural world can bring to mental and physical well-being.

One of the themes that was intertwined into the Garden concept was that of  ‘Forest bathing’.

Kates Garden Forest Bathing

If you have never heard of this before, then we can reassure you that you are not the only one…

‘Forest Bathing’ also known as the practice of ‘Shinrin-Yoku’, is a Japanese concept where research has shown that immersion in forests and other natural environments promotes healing and wellness.

So a visit to a forest is regarded as being similar to natural aromatherapy.

Following research by Japanese scientists that spending at least two hours surrounded by nature in a Forest or natural surroundings, helped to reduce stress, lower blood pressure, boost our immune systems and improve memory and concentration.

The Japanese government in the 1980s introduced it as a national health programme.

It was also discovered during the studies that ‘phytoncides’ which are chemicals released by trees have an anti-microbial effect on humans

So for all of those who thought ‘Tree Hugging’ was only a form of protest to stop felling, then think again…

Kates GardenTree Hugging Man

We should all be walking through, spending time in woods and forests and when no one is looking giving a tree a ‘Little Hug’.

Kates Garden Tree Hugging By Children

Why not make a trip and immerse yourself into beautiful forest surroundings, and take the opportunity to breathe deeply, de-stress, and enjoy the wonders of a Forest.

Some of the other wonderful aspects of Kate’s Garden include a swing seat, a tree-house, edible plants, a campfire and a rustic den.

What Child would not find this garden enchanting and wonderful to play in..

In fact all of us here at PAIRFUM London, think that the Child within us all would love it xx

Kates Garden Child Blowing Bubbles

Is This The Best Perfume Experience

When Was The Last Time You Truly Experienced Perfume?

The Last Time You Truely Experienced Fragrance

When was the last time you truly Experienced Perfume?

Or do you, like the majority of people, try it and buy it, as you rush through an airport …

Perhaps it was while you were visiting a department store, and the whole spraying mania was in full swing …



Authentic Perfume Experience Spray Woman

You may have felt unsure or a little lost in the first place, and although you like the idea of  having a signature scent you have no idea where to begin?

However by the time you have run the gauntlet of someone spraying something at you from every angle, we can assure you…

That you, will like many people end-up feeling overwhelmed by the choice on offer, and will be even more unsure and uncertain, than when they first started.

It may be that someone bought you a Perfume as a gift, or it came highly recommended by a friend

Whatever the cause of your perfume paralysis, PAIRFUM London has developed the Perfect alternative to the ‘Thoughtless & Scentless’ (pun intended) Perfume purchase.



Pairfum London Bottle Authentic Fragrance Experience

PAIRFUM London’s Perfumes is a World of EXPERIENCES – that enables you to create a World or Lifetime of Memories

We have developed and offer our clients the ability to truly Experience Perfume.

It is time to bypass the sea of  ‘Airport & Department’ store consignment stands, packed with the familiar offerings.

Time to reclaim the charming, exciting, memory making Experience that is choosing your perfect Perfume.

You may by now be wondering how, if you are not being chased through a department store, perfumery or airport concourses by an eager sales assistance spraying you from top to toe in unwanted scent….

How do or can PAIRFUM London allow you to truly Experienced Perfume?



Pairfum London Spray Authentic Fragrance Experience

We believe that the customer should be able to Experience Perfume, in the perfect place, in their own good time and if they so choose with their perfect companions.

If you were asked what, where, when and how would be your ideal way to truly Experienced Perfume?

What would it be?



Authentic Perfume Experience Bottle

Update 2021:

The vote for the ‘Ideal Perfume Experience is now closed.

However, we would love to hear what your ideal way to experience perfume would be. Simply send us your thoughts via our contact page.

Alternatively, following all of the wonderful feedback we received, we created the Perfume Experience Box.

You really should have a look at, if you are underwhelmed by the way you currently buy Perfume.



Pairfum Collection Niche Perfume Experience Fragrance Library 6 Square

Smile Infectious Perfume Happy

Smile – It is Infectious!

Man Smile Infectious Perfume Happy

Smiling is infectious,
you catch it like the flu,
When someone smiled at me today,
I started smiling too.

I passed around the corner
and someone saw my grin.
When he smiled I realized
I’d passed it on to him.

I thought about that smile,
then I realized its worth.
A single smile, just like mine
could travel round the earth.

So, if you feel a smile begin,
don’t leave it undetected.
Let’s start an epidemic quick,
and get the world infected!

Smile Infectious Fragrance Happy Girl

This poem that promotes the positivity of smiling is sometimes attributed to the late great Spike Milligan, whether it was written by him or by Karen McLendon-Laumann, we would be delighted to hear from anyone who can confirm the author.

Well, who ever it was that wrote this lovely little ditty, the poem does exactly what it is telling us to do – It makes us SMILE…………

So from everyone here at PAIRFUM London for 2019 we wish you Miles and Miles of Smiles, enough to spread around the World and infect it.

Smile Infectious Perfume Happy Girl
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