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What Are The Different Perfume Strengths?

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Many of our clients ask: “can you please explain in simple terms the different perfume strengths?”

When navigating the labyrinthine world of fragrances, there is an array of terms that can confound even the most seasoned connoisseur. From Eau Fraiche to Attar, each classification represents a unique concentration of pure fragrance oils, offering a distinct olfactory experience. In this article, we unraveling the nuances of each perfume strength to provide clarity and simplify your choice.

Perfume or Parfum: The Epitome of Opulence

At the pinnacle of fragrance potency resides Perfume, an embodiment of luxury and refinement. Boasting an astonishing concentration of up to 40% pure essence, Perfume envelops the wearer in an aura of unparalleled richness.

Its application is an exercise in restraint, with a mere dab on pulse points sufficing to unleash a symphony of scent that lingers throughout the day. Renowned for its enduring allure, Perfume captivates the senses with its depth and complexity, leaving an indelible imprint on all who encounter it.

Typically, a parfum or perfume is oil based rather than using alcohol to make it easier to dab the pulse points.

Eau De Parfum Person Reflection Mandarin Blossom Sandalwood Man Different Perfume Strengths

Eau de Parfum: A Harmonious Symphony

For those seeking a potent yet versatile fragrance experience, Eau de Parfum emerges as a beacon of sophistication. With essence concentrations exceeding 15%, this exquisite elixir exudes an aura of refined elegance. Its robust base notes provide a solid foundation for the fragrance, ensuring longevity without overwhelming the senses.

Ideal for both daytime and evening wear, Eau de Parfum strikes a delicate balance between potency and accessibility, captivating the senses with its enduring allure.

Eau de Toilette: A Breath of Freshness

As the quintessential embodiment of daytime luxury, Eau de Toilette enchants with its invigorating vibrancy. With essence concentrations typically ranging around 10%, Eau de Toilette offers a refreshing burst of fragrance that revitalizes the senses.

Although its ephemeral nature necessitates periodic reapplication, its affordability and versatility make it a perennial favourite among fragrance enthusiasts. Perfect for warm summer days or casual outings, Eau de Toilette embodies the essence of everyday indulgence.

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Eau de Cologne: The Essence of Effervescence

Nestled at the lighter end of the fragrance spectrum, Eau de Cologne offers a delightful burst of scents at an accessible price point. With essence concentrations typically hovering around 2-5%, Eau de Cologne delivers a refreshing yet brisk olfactory experience. Its invigorating aroma evokes images of classic barbershops and timeless elegance, making it a staple in every discerning individual’s grooming repertoire.

Perfect for daily wear or casual outings, Eau de Cologne embodies the essence of understated luxury and effortless charm. Applied liberally to the skin, it imparts a sense of confidence and sophistication, ensuring that the wearer exudes an air of timeless refinement.

Eau Fraiche: A Splash of Serenity

Among the lighter variants of fragrance, Eau Fraiche reigns supreme with its delicate composition and ephemeral charm. Consisting of a mere 1-3% essence, Eau Fraiche offers a fleeting yet refreshing olfactory experience. Its subtle aroma evokes images of sun-kissed shores and gentle breezes, making it an ideal choice for casual wear or moments of relaxation. Applied liberally to the skin, Eau Fraiche imparts a sense of serenity and tranquility, enveloping the wearer in a cloud of delicate fragrance.

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Eau de Parfum Intense: A Bold Expression of Sensuality

For those craving an intensified olfactory experience, Eau de Parfum Intense delivers an alluring blend of potency and allure. With essence concentrations surpassing 20%, this potent elixir exudes a captivating aura of sensuality and sophistication. Its rich and complex fragrance profile captivates the senses, leaving an indelible impression on all who encounter it. Perfect for special occasions or evening wear, Eau de Parfum Intense offers a bold expression of individuality and allure.

Aftershave / Cologne: A Classic Refinement

Steeped in tradition and timeless elegance, Aftershave or Cologne exudes a classic charm that transcends generations. With essence concentrations ranging from 2-5%, this venerable elixir offers a refreshing burst of fragrance that invigorates the senses. Its brisk and invigorating aroma evokes images of barbershop classics and gentlemanly refinement, making it a staple in every discerning individual’s grooming arsenal. Applied liberally to the skin, Aftershave or Cologne imparts a sense of confidence and sophistication, ensuring that the wearer exudes an air of timeless charm.

Pairfum London Eau De Parfum Intense 30ml 3 Gold Different Perfume Strengths

Splash Cologne / Spritzer: A Casual Elegance

Embodying the essence of effortless sophistication, Splash Cologne or Spritzer offers a delightful burst of fragrance in a convenient and versatile format. With essence concentrations typically ranging around 3-5%, this lightweight elixir provides a refreshing pick-me-up throughout the day. Its invigorating aroma enlivens the senses, imparting a sense of casual elegance and refinement. Ideal for daily wear or casual outings, Splash Cologne or Spritzer epitomizes understated luxury and effortless charm.

Attar: The Essence of Exoticism

Originating from the mystical lands of the East, Attar exudes an aura of exoticism and allure. Crafted from natural botanical extracts and essential oils, this concentrated fragrance oil offers a rich and intoxicating olfactory experience.

Applied sparingly to pulse points, Attar envelops the wearer in a veil of seductive fragrance that lingers throughout the day. Renowned for its depth and complexity, Attar captivates the senses with its evocative aroma, transporting the wearer to distant realms of mystery and intrigue.

Attars are not simple a ‘different perfume strength’ but they also offer a different formulation: instead of using perfumer’s alcohol, Attars are oil based. This creates a longer lasting fragrance, particularly in higher temperature countries, e.g. Arabic countries. The downside is the missing burst of perfume that is typical of the different concentrations mentioned above.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Presentation Box Macro Bottle Different fragrance Strengths

Conclusion: Different Perfume Strengths for a Reason

The diversity of different perfume strengths offers a kaleidoscope of olfactory delights, each tailored to suit diverse preferences and occasions. Whether indulging in the opulent allure of Perfume or embracing the invigorating freshness of Eau de Toilette, the choice ultimately rests on personal preference.

We hope you can now venture forth with confidence, armed with the knowledge of the different fragrance strengths, and embark on a scented journey that resonates with your unique style and sensibilities.

After all, true elegance lies in the art of selecting a fragrance that speaks to the soul of both you and those around you.

Here at Pairfum London, we are dedicated to exceptional, Natural Niche Perfume and we only present Eau de Parfum Intense, as it speaks the language of fragrance most clearly.

We invite you to explore our range, whether it is in the form of a full sized 100ml, a travel size 30ml or our Perfume Experience Box.

Pairfum EdP Intense Trinity Marble Different Fragrance Strengths
Pairfum Person Reflection Sea Salt Sage Amber Eau De Parfum

Artisan Perfume Unveiled: Meaning, Brands & Exquisite Fragrances

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Immerse yourself into the fascinating world of artisan perfume, where creativity, skill, and passion coalesce to produce captivating and bespoke fragrances that embody the essence of both timelessness and modernity.

At Pairfum London, a boutique perfumery house with a keen sensitivity for the taste and ‘zeitgeist’ in the fragrance world, the art of artisan perfume creation is deeply revered, showcasing the meticulous craftsmanship, dedication, and love that goes into the development of each enchanting scent.

In this article, we invite you on an exclusive exploration into the intimate world of Pairfum London’s master perfumer as we unveil the remarkable blend of skill and artistry that underpins our alluring creations.

Discover the intricate processes, innovative techniques, and exquisite materials that form the cornerstone of Pairfum London’s exceptional artisan perfumes, and learn how each elegant fragrance is handcrafted to captivate the senses and leave a lasting impression.

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Artisan Perfume: Meaning?

Magazines and blogs often delve into the artisan perfume meaning to help consumers appreciate the complexities and nuances that set these fragrances apart from mass-produced options.

The term ‘artisan perfume’ refers to fragrances meticulously crafted by skilled in-House perfumers, typically using high-quality, unique ingredients.

Unlike mass-produced scents, artisan perfumes are usually made in small batches, allowing for a greater focus on the nuances and complexities of the fragrance.

These perfumes offer a unique olfactory experience and often tell a story or evoke a specific mood, embodying the artistry and passion of their creators. Artisan perfumes are ideal for those seeking an individualized scent that stands apart from commercial offerings.

In our opinion, ‘artisan perfume’, ‘niche perfume’, ‘indie fragrance’ and ’boutique perfumes’ are all synonyms, they all mean the same.

These features typically set these perfumes apart:

  • an in-house perfumer that still creates or curates the perfumes
  • no mass marketing, e.g. not advertised on TV or in magazines, the absence of celebrity models
  • limited quantity or small batch production and limited availability in stores or online.
  • unusual fragrance notes

As you can see, the artisan perfume meaning extends beyond just a pleasant scent; it encapsulates the artistry, craftsmanship, and individuality behind each fragrance.

Pairfum Person Reflection Mandarin Blossom Sandalwood Eau De Parfum Artisan Perfume Meaning Brands

Artisan Perfume Brands

the following are some of the most prominent artisan perfume brands that have gained attention for their quality, uniqueness, and craftsmanship:

  • Le Labo – Known for their unique naming convention that highlights the primary scent note and number of total ingredients.
  • Byredo – A Stockholm-based brand that focuses on high-quality, hand-crafted scents, often drawing inspiration from travel and memory.
  • Serge Lutens – A high-end French line known for its exotic and complex scents.
  • Diptyque – Famous for both their fragrances and beautifully designed bottles, they offer a wide range of unique scents.
  • Frederic Malle – Offers a collection of fragrances created by some of the world’s top perfumers, with each scent designed to highlight the perfumer’s artistry.
  • Maison Francis Kurkdjian – A French brand that produces luxurious and complex fragrances often inspired by classic perfumery techniques.
  • Penhaligon’s – A British brand with a long history, offering a wide range of fragrances, many inspired by British heritage.

Remember that the world of artisan perfumes is ever-changing, and new brands continually emerge, offering fresh and innovative takes on this timeless art form.

One such example is Pairfum London. As you can see from the list above, what set us apart from these companies is the following:

  • unique perfumes that are inspired by the vibrancy of life in London
  • natural, healthy & ethical perfumes and products
  • perfumes that adapt to your skin to become uniquely you
  • small batch manufacturing that allows for the nuances of each harvest to flourish

Sadly, many of the artisan perfume brands listed above have now been bought over by the major perfumery groups and as such, these niche perfume brands loose in the process their identity and what set them originally apart. This further increases the need for new brands, like Pairfum London, to bring a fresh, uncompromising & innovative approach to artisan perfumery.

The Art of Artisan Perfume: A Canvas for the Senses

Creating an artisan perfume is a nuanced and delicate artistic endeavour that requires an in-depth understanding of fragrance composition and a deep appreciation for the multi-layered world of perfumery.

By blending our knowledge, creativity, and expertise, we at Pairfum London strive to create artisan perfumes that evoke emotion and ignite the imagination.

Artisan perfumes are more than mere aromas; they are a beautifully curated symphony of scents meticulously designed to paint a vivid olfactory picture that transports the wearer to a world of sensory wonder.

Eau De Parfum Person Reflection Black Cherry Oolong Tea Man Artisan Fragrance Meaning Brands

The Creative Journey: Conceptualising and Crafting Pairfum London’s Artisan Perfumes

The journey of an artisan perfume begins with a vision or a concept that emanates from a master perfumer’s vivid imagination. Drawing inspiration from a myriad of sources, at Pairfum London, we channel our creative energy into crafting a fragrance that embodies the essence of our chosen theme or muse. Each artisan perfume possesses an individual story, effectively constructing a world of scents, emotions, and memories that captivate, delight, and evoke deep sensations.

In the development phase, we work with a meticulously curated selection of ingredients, carefully chosen for their distinct olfactory characteristics, high quality, and ethical sourcing.

We then proceed to create the perfume’s structure, which consists of meticulously balanced top, heart, and base notes. Through a series of methodical experiments, modifications, and refinements, we blend and harmonise several fragrance elements into a perfume that exudes elegance, sophistication, and distinctive allure.

Technical Mastery: Perfumery Techniques and Precision in Crafting Artisan Perfumes

In addition to creativity and inspiration, the creation of an artisan perfume demands technical mastery and an understanding of precise techniques that ensure a harmonious and exceptional perfume composition. Our perfumer at Pairfum London is highly skilled and experienced in deploying diverse methods in perfume blending, maturation, and fine-tuning, achieving an unrivalled level of precision and expertise in the development of artisan fragrances.

One crucial aspect of crafting an artisan perfume is proportioning and balancing the various essential oils, absolutes, and aroma compounds that constitute the heart of the fragrance. Our perfumer carefully calculates the right concentrations and proportions of each element, ensuring a harmonious blend that captures the desired aura while not overpowering the wearer.

Another essential component is the ageing process, during which the crafted perfume blend is allowed to mature and develop for several weeks or even months. Ageing ensures the harmonious melding of individual fragrant elements, which ultimately results in a richer, more rounded, and sophisticated perfume.

Innovations and Trends in Artisan Perfume Creation

At Pairfum London, we keep abreast of emerging trends and innovations within the perfume industry, ensuring that our artisan fragrances remain relevant, contemporary, and reflective of the evolving tastes and preferences of our discerning clientele.

With a keen sensitivity for the ‘zeitgeist’ in fragrance, we incorporate cutting-edge techniques, multi-sensory approaches, and novel ingredients in our artisan perfume offerings. Frequently, we actually set the trends in our industry.

Recent innovations in perfumery include the use of uncommon materials and amalgamating traditional and modern scent combinations, effectively pushing the boundaries of typical fragrance compositions.

By experimenting with unique accords, textures, and unexpected scent profiles, we showcase an expansive range of artisan perfumes that cater to a diverse and multifaceted clientele, ranging from the daring and unconventional to the timeless and classic.

Pairfum Person Reflection Scarlet Rhubarb Oakmoss Eau De Parfum Artisan Fragrance Meaning Brands

Ethical and Sustainable Practices in Artisan Perfume Creation

At Pairfum London, we pride ourselves on our commitment to ethical and sustainable practices in the creation of our artisan perfumes. From the initial ingredient sourcing to the final product packaging, we make conscious decisions that prioritise the welfare of the environment, our communities, and our customers.

We work with ethically sourced ingredients, focusing on sustainable harvesting practices and the fair treatment of workers involved in the cultivation and extraction processes. In addition to ensuring the longevity of our perfumes, we incorporate recyclable packaging and materials that minimise our ecological impact and contribute to a greener and more sustainable future for the fragrance industry.

By adhering to these ethical and sustainable practices, we create artisan perfumes that not only delight the senses but also proudly embody our values and commitment to making a positive impact on the planet.

Artisan perfumes from Pairfum London exemplify the symphony of creativity, skill, and passion that goes into the crafting of these exceptional fragrances. As a boutique perfumery house attuned to the taste and ‘zeitgeist’ in fragrance, Pairfum London continues to push the boundaries of olfactory artistry, manifesting a world of elegance, sophistication, and individuality through the magic of artisan perfume.

Artisan Perfume: A Symphony of Creativity, Skill, and Passion

Experience the enchanting allure of Pairfum London’s artisan perfume creations, showcasing the pinnacle of creativity, skill, and passion exemplified by our perfumers. Each meticulously crafted fragrance offers a vivid olfactory tapestry that invites you to embark on a sensory journey of emotions, memories, and sensations infused with elegance and sophistication.

Discover the captivating world of artisan perfume for yourself and indulge in the luxurious aura of Pairfum London’s exquisite and ethically crafted fragrances. Check out our natural fragrance to explore and select the perfect perfume that resonates with your unique identity and style. Allow us to transport you to a realm of olfactory wonder, leaving an unforgettable impression that transcends time and embodies the true essence of artisan perfume craftsmanship.

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What Is A Perfumery House Or House Of Fragrance?

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Introduction:

The term ‘Perfumery House’ or ‘House of Fragrance’ evokes an aura of sophistication, craftsmanship, and time-honored traditions. At its core, a perfumery house is an establishment dedicated to the creation, production and marketing of perfumes.

However, the story goes much deeper, involving an intricate blend of art and science, legacy and innovation, raw materials and finished products. The world of perfumery is a realm of constant evolution, where each fragrance delicately weaves a tapestry of art, tradition, and emotion.

Within this dynamic space, our boutique perfumery house, Pairfum, has emerged as a haven where the time-honoured principles of fine fragrance creation converge with the contemporary ‘zeitgeist’ of aroma preferences. Our commitment to marrying the intricate beauty of nature with the ever-progressing pulse of the fragrance industry has culminated in an exquisite array of aromas that evoke a sense of timeless elegance and modern sensibility.

In this article, we will delve into:

  • what constitutes a perfumery house or house of fragrance
  • the role of ingredients and the finished products,
  • iconic perfumery houses or multi-brand houses of fragrance
  • classification criteria,
  • some historical context,
  • the vision, ethos, and creative process behind Pairfum London, and
  • the essence of Pairfum’s enchanting world of fragrance.
Eau De Parfum Person Reflection Grapefruit Pepper Black Cedar Woman Settee Niche Perfume House Of Fragrance

Ingredients: The Building Blocks Of Fragrance

Natural Ingredients

Before the perfumer can create a symphony of scents, they need their instruments: the ingredients. High-quality ingredients are the cornerstone of any reputable perfumery house. Traditionally, natural ingredients such as flowers, fruits, woods, and resins were sourced from around the globe. Think of the exquisite Bulgarian rose, the intoxicating jasmine from Grasse, or the woody allure of Sandalwood from India.

Synthetic Ingredients

In the modern era, synthetic ingredients have also found their way into the perfumer’s palette. These are not merely substitutes for natural ingredients but offer a broader olfactory spectrum, enabling the creation of scents that nature itself cannot produce.

Sustainability

As stewards of scent, contemporary perfumery houses are increasingly focusing on sustainability. This involves responsible sourcing, minimizing waste and reducing the environmental impact of both their ingredients and finished perfumery products.

The Finished Product: A Symphony Of Scents

Once the raw materials are in place, the perfumer—often termed the ‘nose’—begins the complex task of blending these ingredients into a harmonious fragrance. The finished product is more than just a scent; it’s an experience, an emotion, a memory encapsulated in a bottle.

Perfume Concentration

The concentration of the fragrance, often indicated as Eau de Parfum or Eau de Toilette, is another mark of a perfumery house’s expertise. Higher concentrations often signify a more luxurious, long-lasting fragrance but must be balanced skillfully to prevent overpowering the senses.

Classification: What Makes A Perfumery House?

There is no universal standard for what constitutes a perfumery house, but several factors are often considered:

  1. Expertise: A deep understanding and mastery over the art and science of perfumery.
  2. Quality: Consistent delivery of high-quality fragrances, from sourcing ingredients to the final product.
  3. Innovation: The ability to produce new and exciting scents that push the boundaries of traditional perfumery.
  4. Heritage: Many perfumery houses have a rich history that adds to their prestige.
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Iconic Houses Of Fragrance

Here are only some of the iconic perfumery houses or houses with their multiple fragrance brands:

  • Chanel
  • LVMH: Dior, Guerlain, Kenzo, Mark Jacobs, Acqua di Parma, Givenchy, Kurkdjian, Loewe, Sephora
  • Kering: Gucci, Balenciaga, Yves Saint Laurent, Alexander McQueen, Bottega Veneta, Boucheron, Creed, Valentino
  • Estee Lauder: Lauder, Aramis, Kilian, Bobbi Brown, Frédéric Malle, Jo Malone London, Le Labo, Hilfiger, Clinique, Aerin, Tom Ford
  • Puig: Antonio Puig, Benetton, Carolina Herrera, Comme des Garcons, Jean Paul Gaultier, L’Artisan Parfumeur, Mango, Nina Ricci, Paco Rabanne, Payot, Penhaligon’s
  • L’Oreal: Atelier Cologne, Azzaro, Biotherm, Cacharel, Diesel, Giorgio Armani, Gloria Vanderbilt, Guy Laroche, Harley Davidson, Helena Rubinstein, Kiehl’s, Lancôme, Maison Martin Margiela, Thierry Mugler, Paloma Picasso, Prada, Ralph Lauren, Roger & Gallet, Urban Decay, Valentino, Viktor&Rolf, Yves Saint Laurent,
  • Coty: Adidas, Alexander McQueen, Balenciaga, Beyonce, Bottega Veneta, Bourjois, Burberry, Calvin Klein, Chloé, Coty, Davidoff, Escada, Esprit, Gabriela Sabatini, Gucci, Hugo Boss, Jil Sander, Joop!, Jovan, Katy Perry, Marc Jacobs, Mexx, Miu Miu, Nautica, Stella McCartney, Tiffany, Vera Wang, Vivienne Westwood,
  • Euroitalia: DSQUARED, Michael Kors, Missoni, Moschino, Versace
  • Designer Parfums: Cerutti, Scherrer, … and more
  • Lalique: Alain Delon, Bentley, Grès, Jaguar, Lalique
  • Maurer & Wirtz: 4711, Baldessarini, Betty Barclay, s.Olivers, Tosca
  • Parlux: a large variety of celebrity branded perfumes
  • Revlon: Elizabeth Arden, Elizabeth Taylor, Gant, Geoffrey Beene, Giorgio Beverly Hills, Halston, Juicy Couture, Liz Claiborne

This list changes continuously, as brands and companies change ownership or license holders.

The Rise Of Niche Perfume Houses

Looking at this list with multi-brand fragrance houses, it is easy to understand the rise in popularity of the Niche Perfumery Houses. Consumers are looking for alternatives to the generic Prestige Perfumes, Celebrity Brands and ‘Masstige’ or discount perfumes.

A niche perfume house is a specialized establishment that focuses on crafting unique, often unconventional fragrances that stand apart from mainstream offerings. Unlike commercial brands, which aim for mass appeal, niche perfume houses are driven by artistic expression, quality, and individuality.

They often employ rare ingredients and complex formulations to create scents that tell a unique story. The rise to prominence of niche perfume houses can be attributed to a growing consumer desire for unique, authentic experiences.

In a market saturated with generic fragrances, these houses offer a refreshing alternative for those seeking scents that are as unique as they are.

With an emphasis on craftsmanship and a keen eye for detail, niche perfume houses have carved out a dedicated following among fragrance enthusiasts who value originality and exclusivity.

Sadly, many of the leading Niche Perfumery Houses have now been acquired by the Iconic Perfumery Houses and Groups we list above and there is a need for ‘new kids on the block’ that are again daring, innovative and are happy to ‘break the mould’.

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Platform Niche Perfume House Of Fragrance

The Historical Context: A Journey Through Time

The concept of a perfumery house is not new; it dates back to ancient civilizations where incense and oils were used for religious and ceremonial purposes.

The modern perfumery house, however, began to take shape in the 18th century in France, which remains the epicenter of global perfumery. Over time, different countries have contributed to the industry, each bringing its unique flair and ingredients.

A perfumery house is more than just a business; it is a guardian of an age-old craft, a pioneer in olfactory science, and a storyteller that speaks through scents. It combines the best of nature and technology to create fragrances that captivate the senses and the imagination. Whether you’re a connoisseur or a casual admirer,

The allure of a perfumery house is undeniable. It invites you to explore not just a range of fragrances but a world steeped in heritage, artistry, and innovation. When you choose a fragrance from a renowned perfumery house, you are not just buying a scent; you are becoming a part of a legacy that has been carefully crafted over time, a testament to human creativity and the endless possibilities of the olfactory world.

So, … the next time you find yourself enveloped in a fragrance, take a moment to appreciate the journey it represents—from the carefully sourced ingredients to the skilled hands that blended them, all under the roof of a perfumery house that stands as a symbol of quality and craftsmanship.

Our Vision: A Symphony Of Essence And Emotion

At the heart of our House of Fragrance lies a vision that seeks to capture the essence of human emotion through the delicate artistry of perfume creation. We believe that each fragrance possesses the power to evoke memories, convey emotions, and tell stories that resonate deeply with one’s individual experiences. Our ultimate aim is to develop truly unique, captivating aromas that speak to the heart while seamlessly blending with the contemporary cultural spirit.

Our exceptional perfume creations are the result of our unwavering dedication to using the finest ingredients and harnessing the skills of our highly talented team of perfumers. This diligent approach enables us to create unparalleled fragrance compositions that embody our passion for olfactory excellence.

Eau De Parfum Person Reflection Sea Salt Sage Amber Couple Beach Kelp Niche Perfume House Of Fragrance

The Pairfum London Ethos: Sustainability And Quality

The ethos that drives our House of Fragrance is a commitment to sustainability and uncompromising quality. We believe that our intimate connection with nature grants us access to an unparalleled wealth of olfactory treasures, and our dedication to responsibly sourcing these precious natural essences is the cornerstone of our creative process.

We work diligently to ensure that our perfume compositions not only possess the highest quality and longevity but also reflect our eco-conscious philosophy. Each Pairfum fragrance is a testament to our unwavering respect for the delicate balance of our environment and our dedication to creating perfumes that seamlessly weave natural and sustainable elements with luxurious olfactory experiences.

The Creative Process: A Marriage Of Craftsmanship And Innovation

Behind the scenes at our House of Fragrance, the creative process is a labour of love that involves equal parts artistry and expertise. Our team of skilled perfumers, with years of experience in the art of fine fragrance creation, are adept at meticulously blending ingredients to form a harmonious, multi-faceted aroma that embodies the Pairfum spirit.

Our fragrance compositions start as mere sketches, with individual essences being carefully selected and combined to create an olfactory portrait that accurately captures the mood and emotion we aim to convey. As the process unfolds, our perfumers fine-tune the balance between the top, heart and base notes, refining the composition until the perfect amalgamation is achieved.

Innovation within our creative process is essential to adapting to the ever-evolving trends in the world of fragrance and further propelling Pairfum’s distinctive aesthetic. We stay attuned to shifts in consumer preferences and are not afraid to push the boundaries of traditional perfumery, allowing us to remain at the forefront of the industry’s ‘zeitgeist.’

Pairfum Creations: A World Of Luxury And Intrigue

Our House of Fragrance offers a diverse range of enchanting perfume creations that cater to an array of tastes and personalities. Here are some highlights from our exquisite collection:

1. Floral Fantasias: Indulge in the timeless elegance of our luxurious floral compositions, which pay homage to nature’s most exquisite blossoms. Our fragrances artfully intertwine classic and modern floral elements, summoning the enchanting allure of a secret garden.

2. Citrus Celebrations: Embrace the invigorating energy of our citrus-forward creations, which combine zesty, fresh notes with intriguing aromatic undertones to evoke a sense of vibrancy and vitality.

3. Woody Wonders: Lose yourself in the enigmatic world of our woody fragrances, conjuring images of ancient forests and their mysterious secrets. These earthy, complex compositions evoke the warmth and depth of nature’s embrace.

4. Oriental Opulence: Immerse yourself in the captivating aura of our oriental perfumes, which transport you to a world of exotic spices and sumptuous silks. These sensuous, alluring compositions blend the rich tapestry of Eastern heritage with contemporary refinement.

As our collection continues to expand, we remain deeply committed to honouring our vision of excellence and our ethos of sustainability. Each new creation is a reflection of our unwavering pursuit of olfactory perfection and an embodiment of the spiritual essence of Pairfum, our House of Fragrance.

Pairfum Person Reflection Scarlet Rhubarb Oakmoss Eau De Parfum Woman Niche Perfume House Of Fragrance

The Journey Continues: Embracing The Future Of Perfumery

As we look towards the future, our House of Fragrance remains steadfast in our dedication to refining our craft while staying in tune with the ever-changing pulse of the fragrance world. We strive to evolve with the industry’s shifting trends and the ‘zeitgeist’ of consumer desires whilst maintaining our essence as a boutique perfumery with a commitment to quality and sustainability.

We continue to perfect our knowledge, embracing innovation and pushing the boundaries of contemporary perfumery. Our curious, creative spirit drives us forward, allowing Pairfum to remain a leader in alluring fragrance composition, where aroma and zeitgeist elegantly converge.

A Fragrant Finale: Unveiling The Essence Of Pairfum London

As we have explored the captivating world of Pairfum, London’s Niche House of Fragrance, and it is clear that our passion for merging the finest essences with the cultural ‘zeitgeist’ drives our pursuit of olfactory perfection. Our dedication to sustainability, quality and innovation positions us as a leader in the world of boutique perfumery, where aroma, emotion and cultural spirit intertwine in a harmonious dance.

We invite you to embark on your own olfactory journey and discover the enchanting world of Pairfum London’s luxurious Niche Perfume compositions. Explore our diverse range of fragrances, crafted to cater to a variety of tastes and preferences. Let the artistry of our creations transport you to a world where the elegance of the past intertwines with the innovation of the present and the endless possibilities of the future.

Natural Niche Perfume House of Fragrance Library Experience Box
Pairfum London Oud Fragrance Arabic Perfumery

Oud Fragrance: The Essence of Arabic Perfumes

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In the entrancing realm of perfumery, oud fragrance holds a position of unparalleled prestige and allure. Often referred to as “liquid gold,” oud is the essence of traditional Arabic perfumes, exuding a rich, exotic, and mysterious aroma that has captivated the senses of connoisseurs for centuries. Beyond its intoxicating aroma, oud’s intriguing history and principle role in the Middle Eastern culture have rendered it a symbol of luxury, sensuality, and refinement.

In this article, titled “Oud Fragrance: The Essence of Arabic Perfumes,” we will delve deep into the fascinating world of oud, exploring its defining characteristics, historical significance, and the intricate process of extraction that makes it one of the most coveted and rare ingredients in the world of fragrance. Join us as we embark on a journey filled with enchantment, discovering the captivating essence of oud and its enduring influence on the realm of Arabic perfumes.

Pairfum Person Reflection Cardamom Tonka White Oud Fragrance Eau De Parfum

The Enigmatic Origins of Oud Fragrance

The oud fragrance, or agarwood, traces its roots back to the heart of Southeast Asia’s tropical forests. This fascinating essence originates from the Aquilaria tree, a rare and elusive species that, when infected by a specific type of mould, produces a dark, resinous heartwood laden with an intoxicating aroma. The unique combination of nature’s elements gives birth to a fragrance that’s rich, complex, and deeply alluring.

Oud’s historical significance dates back thousands of years, permeating the annals of ancient civilizations. Revered for its rarity and mystical aura, oud was widely used in sacred rituals, meditation, and for its purported medicinal properties. Throughout the centuries, its reputation has only grown, securing its position as a mainstay in the world of Arabic perfumery and beyond.

The Art of Oud Extraction: A Labour of Love

The intricate process of obtaining the precious oud essence from the Aquilaria tree is no small feat. Extracting it demands time, patience, and immense skill. Once the fabled heartwood is identified within the Aquilaria tree, typically after many years of mould cultivation, the painstaking task of harvesting begins.

There are two primary methods of extraction used in acquiring the oud oil: steam distillation and solvent extraction. Steam distillation involves immersing the heartwood in water and gently heating it, releasing the fragrant essence as the steam rises and later condensing it back into a liquid form. Conversely, solvent extraction entails dissolving the resin from the wood using an organic solvent, which then evaporates, leaving behind a concentrated oud oil.

Both methods require a meticulous approach and a deep understanding of the art, ensuring the final product possesses the highest quality oud essence that’s true to its exotic and captivating nature.

Pairfum London Oud Perfume Arabic Fragrance

The Multifaceted Profile of Oud Fragrance

Oud fragrance is prized for its complex, multifaceted nature, boasting a unique, rich profile that defies simple categorization. The depth and richness of oud make it a versatile ingredient, capable of imparting an extraordinary bouquet of aromas. It possesses a striking blend of sweet, balsamic notes with woody, smoky, and earthy undertones, which mingle harmoniously to create its unmistakable sensuality and intrigue.

The distinctive characteristics of oud make it an ideal base note in Arabic perfume compositions, offering unmatched longevity and depth. The addition of complementary notes, such as rose, amber, or saffron, serves to further enhance and elevate the natural allure of oud, creating a symphony of aromas that encapsulate the essence of the Middle Eastern perfume tradition.

Oud in Modern Perfumery: Blending Tradition and Zeitgeist

While oud has long been the essence of choice in traditional Arabic perfumes, it has experienced a renaissance in modern perfumery throughout the world. The intoxicating allure of oud has charmed the noses of Western perfumers and fragrance enthusiasts alike, leading to a proliferation of oud-based compositions that pay homage to its exotic origins while pushing the boundaries of contemporary aroma design.

With an emphasis on merging the rich history and tradition of oud with the current ‘zeitgeist’ of fragrance preferences, many perfumery houses are crafting innovative oud creations that represent a harmony of past and present. As demand for oud continues to grow, so too does the desire for sustainable and ethically-sourced agarwood, ensuring the future of this rare and precious ingredient is preserved.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Fragrance Man Jacket 1 1

Oud Fragrances by Pairfum: Melding Exotic Charm with Elegance

At Pairfum, we embrace the captivating spirit of oud fragrance in our perfume compositions, honouring its rich heritage within Arabic perfumery whilst remaining true to our ethos of sustainability and quality. Our exceptional oud creations showcase our passion for fusing the exotic charm of this enigmatic essence with the elegance and refinement that define our House of Fragrance.

Our oud-based perfumes are artfully blended to evoke a sense of luxury, sensuality, and intrigue, ensuring that you will experience a truly unique and captivating olfactory journey.

As you venture into the enchanting world of oud fragrances, allow us to guide you through the intoxicating notes and opulent undertones that make this essence the pinnacle of Arabic perfumery. Our dedication to the craft and an unwavering commitment to quality ensure that each Pairfum composition transports you to an extraordinary realm where the mystique of oud and the sophistication of modern aroma design intertwine in perfect harmony.

Unveiling the Allure: Discover the World of Oud Fragrances

As we’ve journeyed through the captivating world of oud fragrance, we hope to have kindled in you a fascination for the essence that lies at the heart of Arabic perfumes. The enchanting combination of its intriguing origins, the meticulous art of oud extraction, and the multifaceted profile of this precious essence provide a testament to the enduring allure of oud in the realm of perfumery.

Embrace the luxurious world of oud fragrances by exploring our exquisite collection of perfume compositions, each carefully crafted to pay homage to the rich tradition of oud while embracing contemporary aroma preferences.

Here at Pairfum London, we created “Cardamom, Tonka & White Oud“, a fragrance that fuses a creamy White Oud with Cardamom and Tonka.

We invite you to sample our natural niche perfume collection, where you will uncover an outstanding array of enchanting compositions designed to evoke opulence, sensuality, and sophistication. Embark on an olfactory journey that will dazzle your senses and transport you to a realm where the charm of oud meets the elegance of Pairfum.

  • Pairfum London Oudh Perfume Arabic Fragrances
  • Pairfum London Oudh Fragrance Arabic Perfumes
  • Pairfum London Oudh Fragrance Arabic Perfume
  • Pairfum London Oud Perfume Arabic Fragrances
  • Pairfum London Oud Fragrance Arabic
  • Pairfum London Oud Fragrance Arabic Perfume
  • Pairfum London Oud Fragrance Arabic Perfumes
Pairfum Large Snow Crystal Candle Signature Linen Lavender

Nature’s Finest: Discovering Natural Fragrance Oils in the UK

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Introduction:

At Pairfum London, our immeasurable appreciation and ardour for the wonders of nature’s finest ingredients inspire us to tirelessly explore the captivating realm of natural fragrance oils.

It is with great pleasure that we invite our esteemed readers to embark on a journey of discovery with us, delving into the mesmerising world of natural fragrance oils available in the UK. This enthralling exploration offers fascinating insights into the history, properties, benefits, and enchanting aromas of the exquisite natural ingredients that form the foundation of our unparalleled fragrance creations.

As a boutique perfumery house with a rich legacy of creativity and innovation, our unwavering dedication to sourcing and utilising the highest-quality natural fragrance oils in our collections is at the heart of everything we do. From the delicate floral essence of English lavender to the warm, resinous notes of ancient frankincense, we artfully blend a diverse and distinctive array of botanical extracts, essential oils, and natural ingredients to craft our unique, enticing fragrances that evoke an unparalleled sensory experience.

In this fascinating blog article, we share our expertise, knowledge, and passion for the magical realm of natural fragrance oils, providing an illuminating and engaging exploration into the unique properties and qualities of these beautiful ingredients that can be found within the UK. Celebrating the myriad of treasures bestowed upon us by nature, we delve into the history, cultivation, and extraction processes of these precious gems, shining a light on the artisans, farmers, and distillers who dedicate their lives to nurturing and preserving the captivating aromas of the Earth’s aromatic bounty.

Join us in this inspiring voyage as we continue to uncover the secrets and enchantments of the natural fragrance oils that underpin the marvellous world of Pairfum London perfumery. Together, we will navigate the breathtaking landscape of nature’s finest offerings, celebrating their inherent power to captivate, seduce, and elevate us to the deepest realms of sensory delight.

Pairfum Large Reed Diffuser Bell Noir White Lavender Natural Fragrance Oils UK

The History and Origins of Natural Fragrance Oils

Before delving into the enticing world of specific natural fragrance oils, it is essential to appreciate their storied history, cultural significance, and the immense impact they have had on the evolution of perfumery.

1. Ancient Civilisations and the Use of Natural Fragrance Oils: Natural fragrance oils have a long-standing history that dates back thousands of years, with early civilisations such as the Egyptians, Greeks, and Romans utilising fragrant botanicals for various religious, ceremonial, and cosmetic purposes. Babylonia, one of the oldest civilisations, is credited with the first-ever recorded perfume recipe.

2. The United Kingdom’s Rich Aromatic Heritage: The UK has a wealth of aromatic botanicals steeped in age-old traditions and today plays a notable role within the world of modern perfumery. From native lavender fields and the ancient spice trade to the vibrant British gardens that inspire modern fragrance creation, the UK has contributed significantly to the development and appreciation of natural fragrance oils over time.

The History Of Perfume Ancient Egyptian Art natural fragrance oils

Exploring Aromatic Botanical Treasures

In this section, we will explore some of the most enchanting natural fragrance oils available within the UK, delving into their unique properties, exquisite aromas, and captivating history.

1. The Delicate Allure of English Lavender

Lavandula Angustifolia, commonly known as English lavender, graces the UK’s countryside with its elegant purple flowers and calming scent. Recognised for centuries for its soothing and calming properties, lavender oil has been utilised in perfumery, skincare, and aromatherapy.

Apart from the usual English lavender, the UK is also known for its Pink Lavender and White Lavender. Olfactively, they are very similar to the typical Lavender scent with slight nuances: White Lavender has a subtle mushroom note, and Pink Lavender has a soft fruity note.

Pairfum London English Lavender Natural Fragrance Oils 1 1

2. The Invigorating Freshness of Peppermint

Native to the UK, peppermint (Mentha Piperita) thrives in damp soils and delights the senses with its fresh, minty aroma. Peppermint oil is a versatile staple in natural fragrances, imparting a rejuvenating, crisp undertone to a variety of scents.

Pairfum London English Peppermint Natural Fragrance Oils 1 1

Craftsmanship & Techniques

Delving into the world of natural fragrance oils, it is vital to understand the skills, techniques, and craftsmanship involved in their creation, from cultivation to the final bottled product.

1. Cultivation and Harvesting of Aromatic Plants: Each botanical source of natural fragrance oils requires specific growing conditions, and the plants are often harvested at precise times to ensure optimal aroma and quality. This essential part of the process necessitates knowledge, passion, and commitment from the dedicated farmers and cultivators.

2. Extraction Techniques and Processes: The extraction process begins once the aromatic plants have been carefully harvested. Techniques such as steam distillation, cold-press extraction, and solvent extraction are utilised to capture the precious aromatic essences, ensuring that nature’s finest fragrance oils are preserved for use in perfumery and beyond.

Natural Lavender Fragrance Oil Cultivation UK Aromatic Niche Perfume 1 1

Creating Unique and Captivating Perfumes

Mastery in the art of creating unique, enticing perfumes with natural fragrance ingredients relies upon skill, intuition, and an in-depth understanding of the complex interplay of various botanic aromas.

1. The Fragrance Pyramid: As with any perfume, natural fragrances utilise the composition of top, middle, and base notes. Each note adds a unique dimension, harmonising the other elements of the composition. Master perfumers expertly blend fragrance oils to create an evocative, perfectly balanced final scent.

2. Layering and Complementing Aromas: Combining various natural fragrance oils often results in unique and surprising sensory experiences, enabling the perfumer to create exclusive, personalised scents by layering complementary aromas. This process of experimentation and personalisation lies at the heart of natural perfumery’s appeal and its gorgeous fragrances.

Pairfum Natural Niche Perfume Home Fragrance Olfactory Triangle Pyramid

Conclusion: An Enchanting World

Our exploration of the UK’s natural fragrance oils has taken us on a fascinating journey, from the origins of ancient perfumery through to the contemporary creations crafted today at Pairfum London. The exquisitely fragrant products of dedicated craftsmen, treasured botanicals, and time-honoured extraction techniques create a symphony for the senses.

After delving into the mesmerising world of natural fragrance oils with Pairfum London, our hope is that you emerge with a deeper appreciation for these enchanting gifts from nature. As a boutique perfumery house in the UK, we continue to be inspired and delighted by nature’s fragrant bounty, striving to enrich your sensory experiences with the finest natural fragrance oils Britain has to offer. May the captivating aromas of natural fragrance oils continue to embrace and accompany you on life’s journey, transporting you to the heart of the UK’s aromatic landscape and beyond.

Pairfum Reed Diffuser Tower Classic Pure Pink Lavender Natural Fragrance Oils UK
Eau De Parfum Person Reflection Grapefruit Pepper Black Cedar Man Towel 1 1

History of Niche Perfumery: Tracing the Journey of Exclusive Fragrances

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Niche perfumery has captured the hearts and imaginations of fragrance connoisseurs around the globe, inviting them on a journey that transcends the boundaries of mainstream fragrance offerings.

With an unwavering commitment to crafting exquisite fragrances that exude individuality and exclusivity, niche perfumery has elevated itself from a mere luxury to an expressive art form. To fully appreciate the allure and mastery of these boutique fragrances, it is essential to take a step back and explore their rich history, uncovering the fascinating narrative that has shaped their evolution and enduring appeal.

In this captivating blog, we’ll delve into the captivating world of niche perfumery, tracing the origins of this uniquely enchanting realm and spotlighting the milestones, visionaries, and innovations that have guided it from its earliest beginnings to its current status as a luxury scent phenomenon.

Join us on this mesmerising exploration of the history of niche perfumery, and uncover the fascinating story behind the luxury fragrances that continue to captivate and inspire. 

Natural Niche Eau De Parfum Range History of Niche Perfumery

The Origins of Perfumery: From Ancient Civilisations to Modern Times

To understand the foundations upon which niche perfumery is built, we must first journey back through time to the very origins of fragrance creation. Ancient civilisations such as the Egyptians, Greeks, and Romans all placed great importance on the role of scent in daily life, utilising aromatic ingredients like frankincense, myrrh, and rose in religious ceremonies, beauty rituals, and even the embalming of the deceased.

As our understanding of fragrances evolved, so too did the methods of production and the scope of their use. Distillation techniques, first developed in the Middle Ages, enabled perfumers to extract the very essence of natural ingredients, giving rise to the creation of increasingly complex and distinct scents. As fragrance culture flourished, it laid the foundation for the emergence of niche perfumery – a realm that would defy convention and carve its path, unequaled in artistry and individuality.

The Renaissance of Niche Perfumery: Celebrating Artistry and Exclusivity

In the past century, the concept of niche perfumery began to gain traction as an antidote to the rise of mass-produced, homogenised fragrances. As perfume-lovers sought more unique, refined scents that expressed their personal style, an increasing number of artisans and visionaries set out to challenge the status quo.

These pioneers of niche perfumery sought to create exceptional scents without the constraints of popular trends or commercial pressures. Instead, they focused on marrying craftsmanship with avant-garde creativity, sourcing rare ingredients, and prioritising quality over quantity. This approach gave rise to a renaissance in the world of scent, championing the notion of individuality, authenticity, and exclusivity that lies at the heart of niche perfumery.

Pairfum Person Reflection Spiced Rum Lime Guaiac Wood Eau De Parfum History of Niche Perfumery

Influential Milestones and Visionaries: Shaping the Landscape of Niche Perfume

Throughout its history, niche perfumery has been guided by a series of influential milestones and visionaries whose dedication to quality and artistry has informed the evolution of the luxury fragrance market. The establishment of storied fragrance houses like Guerlain, Penhaligon’s, and Creed has helped shape the narrative of niche perfumery, their legacy punctuated by iconic scents that continue to inspire and captivate.

In addition to the long-standing fragrance houses, modern niche perfumery has also been influenced by innovative, game-changing perfumers such as Serge Lutens, Annick Goutal, and Frederic Malle. These visionaries have redefined the boundaries of scent composition, merging unexpected ingredients and deconstructing traditional fragrance families, in the pursuit of captivating, unconventional scents that transcend the ordinary.

Exploring the World of Pairfum London: A Modern Interpretation of Niche Perfumery

In the ever-evolving realm of niche perfumery, Pairfum London represents an exciting chapter in the story of exclusive niche fragrance.

With an unwavering commitment to sustainability, authenticity, and refinement, our range of niche perfumes and home fragrances embodies the very essence of individuality, sophistication and artistry.

Each creation is crafted with a carefully-considered blend of the finest sustainably sourced ingredients, resulting in one-of-a-kind scents that defy conventional norms and inspire new memories. Our dedication to craftsmanship and sustainability is intrinsic, ensuring that every Pairfum London fragrance stands as a testament to the enduring allure and potential of niche perfumery.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Presentation Box Macro Bottle History of Niche Perfumery

The Enduring Legacy of Niche Perfumery: A Beautiful Conclusion

The history of niche perfumery reveals a captivating narrative of creativity, courage, and a relentless pursuit of the extraordinary. As we have journeyed through the centuries to trace the development of this exclusive realm, it is evident that niche perfumery has long been synonymous with a commitment to artistry, quality, and self-expression.

As a boutique perfumery house with a keen sensitivity for the taste and ‘zeitgeist’ in fragrance, Pairfum London embraces the rich legacy of perfumes and continues to push the boundaries of what is possible in the world of niche scents. Our exquisite collection of niche perfumes and home fragrances offers not only luxury but also a unique connection to history, art, and yourself. Immerse yourself in the captivating world of Pairfum London, discover our beautiful range of artisanal scents, and embrace the essence of exclusivity and creativity. Browse our selection of scents today!

Pairfum London Eau De Parfum Intense 30ml 3 Gold
Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Green 1 1

Mastering Fragrance Layering: How to Create Unique Aromatic Combinations

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Fragrances have the remarkable ability to evoke emotions, trigger memories, and make a lasting impression. While standalone perfumes have their charm, there is a whole new world waiting to be discovered when you learn the art of fragrance layering.

At Pairfum, our dedicated in-house perfumer and artisans possess an unwavering passion for niche fragrances. With their boundless creativity and expertise, they consistently craft extraordinary olfactory experiences. From scented candles and reed diffusers to niche perfumes and invigorating room sprays, our products deliver exquisite sensory delights.

In this blog, we’ll delve into the intricacies of mastering fragrance layering and explore how you can mix and match perfumes to create personalised aromas that truly reflect your unique personality and style. Whether you’re a fragrance enthusiast looking to expand your perfume repertoire or a newcomer curious about enhancing your fragrance experience, this guide will equip you with the knowledge and techniques to take your fragrance game to new heights.

Understanding Fragrance Notes: The Building Blocks of Layering

Understanding fragrance notes is essential for mastering the art of fragrance layering. Fragrance notes are the building blocks of perfumes, and they determine the overall character and profile of a fragrance. 

Composed of top, middle and base notes, each with its unique olfactory properties, the notes work together to create a harmonious blend. Top notes provide the initial burst of freshness, middle notes form the heart of the fragrance, and base notes add depth and longevity. 

By familiarising yourself with different notes and their characteristics, you can make informed choices when selecting fragrances to layer, ensuring that they complement and enhance one another for a truly captivating aroma. Looking to practise perfume layering with niche fragrances? Check out our collection.

Selecting Complementary Aromas: Finding Harmonious Fragrance Pairings

Mastering Fragrance Layering: How to Create Unique Aromatic Combinations; Eau De Parfum Person Reflection Cardamom Tonka White Oud Curls 1 1

Selecting complementary aromas is a crucial step in achieving successful fragrance layering. When it comes to combining perfumes, finding harmonious fragrance pairings is the key to creating a seamless and balanced olfactory experience. 

This involves understanding the different fragrance families, such as floral, woody, oriental and fresh, and identifying their compatible counterparts. By considering factors like shared notes, contrasting accords, and overall fragrance profiles, you can create invigorating combinations that enhance and amplify their  unique qualities. 

The art lies in striking the right balance between complementary fragrances. This will help ensure that they blend effortlessly to create a personalised aroma that is greater than the fragrances on their own.

The Layering Technique: Creating a Multidimensional Fragrance

Mastering Fragrance Layering: How to Create Unique Aromatic Combinations; Pairfum Fragrance Pink Rose Sensuous Musk Triangle

The layering technique is a step-by-step process that can help you create a multidimensional aroma, elevating your fragrance game to the next level. Start by selecting a primary fragrance as the foundation of your composition. Apply it to clean, dry skin and allow it to settle. 

Next, choose a secondary fragrance with complementary or contrasting notes. Apply this fragrance on top of the primary one, focusing on your pulse points. Allow the aromas to meld and evolve naturally throughout the day. 

For those seeking additional complexity, you can layer a third fragrance as the finishing touch. Try experimenting with different combinations and proportions to achieve an exquisite aroma that is uniquely yours. Looking to combine various perfumes and explore different layering techniques? Choose our ideal perfume experience box.

Balancing Intensity and Longevity: Layering Fragrances with Different Strengths

When layering fragrances with different strengths, make sure to balance their intensity and longevity. Some perfumes may have a strong projection but fade quickly, while others may have a subtle presence but last longer. 

To achieve a harmonious blend, consider the concentration and longevity of each fragrance. Begin by applying the perfume with the shorter lifespan as the base layer. Follow it up with a fragrance that has a longer staying power to ensure a lasting aromatic experience. 

You can also experiment with adjusting the number of sprays or using fragrance oils to modulate intensity. By finding the right balance, you can create a layered fragrance that maintains a captivating aura throughout the day.

Creating Signature Fragrances: Unleash Your Creativity through Perfume Layering

Perfume layering gives you the opportunity to be creative and express your individuality. By combining different fragrances and experimenting with various layering techniques, you can craft an aroma that is uniquely yours. 

Blend floral and citrus notes for a fresh and vibrant aura, or mix woody and oriental accords for a sensual and mysterious allure. Don’t be afraid to break the rules and explore unconventional combinations that resonate with your personality. 

Through this artistic process, you can elevate your fragrance experience to a whole new level, leaving a lasting impression with a signature aroma that is a true reflection of who you are.

Enhancing Versatility: Adapt Fragrance Layering to Different Seasons and Occasions

Mastering Fragrance Layering: How to Create Unique Aromatic Combinations; Eau De Parfum Person Reflection Sea Salt Sage Amber Couple Beach 1 1

Just as our wardrobes change with the weather, our fragrances should reflect the mood and atmosphere of the moment. In warmer seasons, you can choose lighter, fresher fragrances as the base, and add subtle hints of floral or fruity notes to enhance the uplifting vibe. 

During colder months, try to use richer, warmer aromas as the foundation, and layer them with spicy or cosy gourmand notes for a comforting experience. Similarly, for special occasions, consider layering with luxurious or exotic fragrances to create a memorable aura. 

By tailoring your fragrance layering to the context, you can curate an olfactory journey that perfectly complements every season and occasion.

To Master Fragrance Layering with Niche Perfumes, Choose Pairfum

Looking to express your individuality by layering your perfumes? Try our niche aromas.

At Pairfum, our in-house perfumer is passionate about fragrances and dedicated to innovating new and unique aromas to delight our customers.

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about what we offer.

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Should it be CognoScenti, Fragrancista or Perfumista?

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Eau De Parfum Person Reflection Scarlet Rhubarb Oakmoss Hat The Magic Of Perfume

Introduction

We all know what a Perfumer is! But, what do we call somebody that is passionate and knowledgeable about Fragrance? Here at Pairfum London, we are asking: Should it be a Fraghead, CognoScenti, Fragrancista or Perfumista? Are they simply synonyms?

Perhaps before even posing this question, we should start with the following background:

  • How do you describe a ‘Lover of Perfume’?
  • What sets them apart from the crowd?
  • How can you spot of this species?

In this blog post, we answer these, incl. “What is a CognoScente“? (remember the ‘e’ at the end instead of an ‘i’)

Enjoy!

Pairfum London CognoScenti Perfumista Woman Fragrancista CognoScente Parfumista

CognoScenti?

What is a ‘CognoScenti‘? It sounds like ‘connoisseur’ and a term that morphs ‘scent’ with ‘connoisseur’, but the term ‘cognoscenti’ does actually exist.

The dictionary defines it as ‘persons who have superior knowledge and understanding of a particular field, especially in the fine arts, literature, and the world of fashion.

In the World of PAIRFUM, a ‘CognoScenti’ is a person who ‘Loves’ perfume. In other words, a connoisseur who can distinguish between a good and a bad fragrance. Somebody who would not be able to, or even wish to create a perfume themselves.

It is similar to the difference between a Gourmet and Chef:

  • Gourmet, an expert judge in matters of taste and fine dining, also sometimes described as an ‘Epicure’ a person who takes particular pleasure in fine food and drink.
  • Chef, a trained professional cook, proficient in all aspects of food preparation. They may focus on a particular cuisine. The term is derived from ‘chef de cuisine’.

So, what do we call somebody that appreciates ‘Fine Perfumes’, regardless of whether it is an Eau de Parfum, a Fragranced Candle or a Body Lotion? You may wonder why we include Home Fragrances and Skin Care products in this question but ask yourself the following:

  • Have you brought a ‘Perfumed Candle’ or a fragranced gift to a house warming party as an alternative to a bottle of wine?
  • Have you ever presented a set of beautiful toiletries, as a Gift?
Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Suit 1 1

Fragrancista or Perfumista?

Making a Fragrant Gift has been part of civilisation for thousands of years, perfumes and fragrances can be traced to multiple ancient cultures, Egyptians associated their perfumes with the gods, fragrances were also highly prized by ancient Iranians and Chinese cultures.

Here is an example:

In the bible, Gold, Frankincense and Myrrh were presented by the Three Wise Men to the infant Jesus.

It is still a very important part of our cultures today, and it illustrates how much a part of our psyche perfumes or fragrances have become in all their beautifully different facettes.

In this context, many of us will have heard the terms ‘Fragrancista‘, ‘Perfumista‘ and ‘Parfumista‘.

Unfortunately, ”Fragrancista” does not easily roll off the tip of our tongue and “Perfumista” and “Parfumista” are registered trademarks (e.g. Puig, a fashion and fragrance business based in Barcelona), which prevents us from using them in our daily lives.

The exception to this rule is “Hoover“:

  • The term “Hoover” is a registered trademark, and
  • yet is also commonly means to ‘vacuum’ in everyday life.
Pairfum London CognoScenti Parfumista Fragrancista Fraghead CognoScente Perfumista

Fraghead?

The term fraghead is more of a new term that has gained traction and popularity on Social Media.

It is obviously a term inspired by ‘Motorhead’: someone who loves everything around motors: cars, motorbikes, planes, boats, …

In our view, this is actually not a bad fit. It conveys passion, expertise and dedication. The fact that it is being used by lovers of perfume to describe themselves shows that the perfume community agrees with it and has naturally started using fraghead to describe itself.

Cologneisseur?

What about ‘Cologneisseur’, the combination of Cologne and Connoisseur in one word?

It seems to be rarely used by the community of perfume lovers, even though it is not a bad fit.

Pairfum London Perfumista Fragrancista Woman CognoScenti CognoScente Parfumista

Alternatives?

So how else can we honour, appreciate or describe a ‘Perfume Lover‘ or perfumista?

For some inspiration, let’s have a look at the many fields where society has coined phrases to affectionately identify a person with a passion or strong preference. All of these have in common that they do not describe the ‘Chef’ but the ‘Gourmet’, i.e. they don’t actually ‘cook’ or produce / perform the art but ‘eat’ or enjoy it instead :

  • Whiskey Connoisseur, Beer Connoisseur – need we say more?
  • Turophile – is a connoisseur of cheese, a cheese lover.
  • A Sommelier or wine steward, is a trained specialist or wine professional, normally working in fine restaurants, who specialises in all aspects of wine service as well as wine and food pairing.
  • Fashion Aficionado – “Dedicated follower of Fashion” – The Kinks
  • Devotee is an enthusiastic believer in a particular form of religion or God, but it can also be applied to a person.
  • Book Critic – some would say they ‘Love’ books, at other times they may just ‘Hate’ them.
  • Art & Antique Appraisers or Valuers – They love ‘Art & History’ and they know how much it is worth.
  • A Fan or Supporter – a person who is enthusiastically devoted to something or somebody, such as a singer, band, or a sports team etc.
  • A Movie Buff – person who loves and knows a lot about movies, movie fan, movie enthusiast, movie expert.
  • Geek – once an insult now a compliment, someone who engages in or discuss computer-related tasks with great attention to technical detail – one of the reasons we love this word ‘The Big Bang Theory’
  • A Birder – in Oxford English  ‘A birdwatcher’ – Somebody that loves to study and admire birds in their natural habitat
  • Balletomane – an ardent admirer or lover of Ballet
  • Enthusiast of Music – a person who is very driven or has a huge passion for music and musical culture.
  • Theatre Lover
  • Afficionado – a person who is very knowledgeable and enthusiastic about an activity, subject, or pastime.
  • A Patron of the arts
  • Follower – throughout history a follower has always had a special meaning, and in the age of ‘Social Media’ it continues to do so.

From the list above we can see how we describe a person’s expertise or passion in their field, even if they are not the ‘chef’?

As the old joke goes: “A farmer is out-standing in his or her own Field”

There are many other terms that we use to describe a passionate follower or lover of a particular subject: adherent, supporter, upholder, defender, advocate, champion, disciple, votary, partisan, member, friend, stalwart, believer, worshipper, attender, expert, authority, specialist, pundit and last but but not least ‘dab hand'( if you are a ‘dab hand’ at something, you are very good at doing it).

Now it is very important to note, that none of these specialists, may actually know how to make, create or play the art they support and yet, they are very knowledgeable and in some cases more knowledgeable than the creators themselves.

Here is an example (with the recent World Cup in mind):

A Footballer as a opposed to a Fan/Pundit, the former actually plays the game, whereas the latter appreciates it.

fragrance layering tips; a scientist smelling a scent; Pairfum London CognoScenti Perfumista Woman Fragrancista CognoScente Parfumista

“CognoScente”?

In trying to correctly define a ‘Lover of Perfume’, we came across a phrase that we believe would be perfect to describe somebody that loves perfume: CognoScente

We could even go a step further with this version: Cog-Nose-cente

As we mentioned earlier in the post, these are “people who have superior knowledge and understanding of a particular field”.

In their definition of the term, the dictionary “Mirriam Webster” describes “Cognoscente and Connoisseur” as more than synonyms: they are also linguistic “cousins”.

With such an endorsement, it surprises us that the term has not seen greater popularity.

What is stopping it from becoming the typical term to describe a ‘perfume lover’? We would love to know.

History Of Perfume Man Smelling Bouquet Of Flowers Pairfum London CognoScenti Perfumista Woman Fragrancista CognoScente Parfumista

How To Spot This Species?

Now to the last questions:

  • How do you spot a “CognoScenti” or “Perfumista”?
  • How do you know if you are or fast becoming one of this ‘Species‘, i.e. the perfume lovers?

Simply answer these questions and you might surprise yourself:

  • Do you enter the room with your nose first? Before you say ‘No’, think how often you have revelled in the aroma of freshly brewed coffee, bread or a wonderful meal, before ever taking a single step into the kitchen, restaurant or bakery!
  • Do you smell wine, chocolate, cheese, lotions & potions or other items, before you taste or try them?
  • Do you get excited about a new Perfume, a Scented Candle, Room Perfume, Fragranced Soap or Reed Diffuser?
  • Can you re-create in your mind’s eye the fragrance of Lavender, or freshly mown grass?
  • Do you talk to others about Perfume, e.g. at a party, or compliment somebody on their fragrance?
  • Do you find yourself saying that you love perfume?

If you can answer ‘Yes’ to any or all of the above, then you should give yourself a pat on the back: you can now proudly carry any of the titles of “CognoScenti”, “Fragrancista”, “Perfumista” or “Fraghead”? Welcome to the community.

Which Title do you prefer? Are you perhaps using another term?

Regardless, we would love to hear from you and to welcome you to the World of Pairfum London. We love perfume, too.

The next time you are thinking about a new Niche Perfume, have a look at our Natural Eau de Parfum Intense or even better, try the entire range with our Perfume Experience Box.

Pairfum London Fragrancista Parfumista Man CognoScenti Perfumista CognoScente

How to Become a Perfume Connoisseur?

Becoming a perfume connoisseur is not just about having an extensive collection of fragrances; it’s about understanding the intricacies that go into each bottle.

Here are some steps to guide you on your aromatic journey:

  • Educate Yourself: Start by learning the basics of perfumery, including notes, accords, and olfactory families.
  • Smell, Smell, Smell: This is the most important skill and you should train your nose continuously by smelling individual ingredients and also fragrances, both the classic or iconic notes and the new introductions to the market. Accept that this will take time and you will enjoy the experience.
  • Sample Widely: Don’t limit yourself to commercial fragrances. Explore niche perfumes, vintage scents, and even natural fragrances to broaden your olfactory palette.
  • Attend Workshops: Many cities offer perfume-making workshops where you can learn firsthand from experts in the field.
  • Read and Research: Follow blogs, read books, and even academic papers on perfumery to deepen your understanding.
  • Network: Join online forums and social media groups where perfume enthusiasts share their knowledge and experiences.
  • By following these steps, you’ll be well on your way to becoming a true perfume connoisseur.

The History of the Perfume Connoisseur

The concept of a perfume connoisseur dates back to ancient civilizations where fragrances were considered a form of art and a symbol of status.

In ancient Egypt, perfumes were associated with the gods, and only the elite had access to these divine scents. Fast forward to the 18th century in France, the birthplace of modern perfumery, where perfume was seen as a luxury and a sign of sophistication.

Over the years, the term “perfume connoisseur” has evolved, but the essence remains the same: a deep appreciation and understanding of the art of scent.

Today’s “Perfumista” is typically associated with “Niche Perfumes”, a further step in the evolution of the “CognoScenti”.

Eau De Parfum Person Reflection Black Cherry Oolong Tea 1 1

The Science Behind Fragrances

Understanding the science behind fragrances can add another layer to your appreciation of perfumes.

Did you know that our olfactory receptors can detect more than one trillion distinct scents? Or that certain scents can trigger emotional responses due to their connection with the limbic system in our brain? Delving into the scientific aspects can make your journey as a perfume lover even more fascinating.

Why Scent Matters in Our Daily Lives

Scent is not just about smelling good; it’s an integral part of our daily lives.

From the aroma of freshly brewed coffee that kickstarts our morning to the calming scent of lavender that helps us relax, fragrances have the power to influence our mood and even our behavior.

As a perfume connoisseur, you’ll start to notice how scents play a role in different aspects of life, making your aromatic journey all the more enriching.

Eau De Parfum Person Reflection Ginger Elemi Vetiver 1 1

Conclusion: The Aromatic Journey Awaits

Becoming a perfume connoisseur is a fascinating journey that goes beyond merely collecting bottles of fragrances. It’s an exploration into the world of scents that can be as complex and rewarding as understanding fine art, literature, or gourmet cuisine.

Whether you’re a “Fraghead,” “CognoScenti,” “Fragrancista,” or “Perfumista,” the labels matter less than the passion and curiosity you bring to this aromatic world. From understanding the history and science behind fragrances to recognizing the role scent plays in our daily lives, there’s a wealth of knowledge to explore.

So, what’s stopping you? Dive into the captivating world of perfumes, broaden your olfactory horizons, and who knows—you might just find a term that perfectly encapsulates your love for fragrances.

After all, the journey is as enriching as the destination, and in the world of perfumes, the possibilities are endless.

fragrance layering; a woman holding flowers

4 x Perfume Layering Tips for a Long Lasting Experience

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Fragrance is an essential aspect of personal grooming. It has the power to set the mood and make a lasting impression on the people you come in contact with. Frequently, however, fragrances tend to fade away quickly, leaving us feeling disappointed. One solution to this problem is perfume layering. 

By combining different products with different scents to work together harmoniously, you can extend the life of your fragrance and enjoy its aroma for a longer period of time. This includes shower gels, body lotions, and perfumes, among others. Not only does layering help to prolong the fragrance, but it also allows you to create a personalised scent that is unique to you.

However, not all oils in perfumery are created equal, so you will have to choose notes that complement each other and work together to create a harmonious scent. The right perfume combination can help to intensify the scent, making it last longer and smell more luxuriously unique.

At Pairfum, our in-house perfumer is passionate about fragrances. He uses his innovative skills to create an exquisite variety of unique aromas. Our luxurious collection includes niche perfumes, diffusers, scented candles, room sprays and much more.

In this blog, we will dive into the world of perfume layering and provide you with practical tips and tricks that you can use to create a long-lasting fragrance experience. Get ready to take your fragrance game to the next level!

1. Understand the Science of Perfume Layering

perfume layering tips; a scientist smelling a scent

Fragrance layering is the process of combining different scents to create a unique and personalised fragrance. It involves selecting aromas that complement each other and applying them in a specific order to enhance the overall scent experience. 

The science behind combining fragrances lies in the understanding of perfume notes and how they interact with each other. Each fragrance is made up of top, middle, and base notes, and when layered, these notes interact to produce a new scent. 

Layering can also increase the longevity of fragrances, as some scents fade away quickly while others can last longer. Finding the ideal perfume combination is the key to creating a long-lasting and enjoyable fragrance experience.

Check out our amazing selection of niche fragrances and other aromatic skin care products to practise your layering techniques.

2. Learn the Importance of Fragrance Notes

Pairfum Natural Niche Perfume Home Fragrance Olfactory Triangle perfume layering

Fragrance notes refer to the different layers that make up a single fragrance. Most fragrances have top, middle, and base notes, each with their own distinct scents and longevity. 

The top notes are the first scents you smell, and they tend to fade away quickly. Middle notes, also known as heart notes, develop after the top notes have faded, and they make up the bulk of the fragrance. Finally, base notes are the foundation of a fragrance and are the scents that linger the longest.

Understanding fragrance layers allows you to create a scent that is unique and personal to you. By overlaying different fragrances, you can create a scent that lasts longer and has a more complex and interesting scent profile. This is why perfume layering is a popular technique among fragrance enthusiasts and perfume connoisseurs.

3. Choose the Right Product and Fragrances

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Kiss 1 1

Choosing the right combinations is the key to achieving your desired scent and longevity. Make sure to select fragrances that complement each other, rather than clash. Consider the fragrance notes as well as the strength and longevity of each product. 

As lighter scents tend to fade quickly, layering with a stronger fragrance can help to extend the overall scent. Additionally, you should choose products with a similar intensity level to ensure that the fragrance is not too overpowering. Look for fragrance oils or opt for a combination of scents that have been carefully selected to work well together. 

By layering a floral fragrance with a citrus scent, you can create a bright and refreshing aroma, while layering a woody fragrance with a spicy scent can create a warm and cosy aroma. Experiment with different combinations of fragrances to find one that best suits your perfume preferences.

To find your perfect signature scent, check out our ideal perfume experience box.

4. Layer Fragrances for a Customised Scent

custom perfume layering; a woman smelling her wrist

To properly layer fragrances, start by applying the lightest scent first, followed by the next lightest, and so on. This allows each fragrance to build upon the previous one, creating a unique and complex scent. 

You should also allow each fragrance to dry completely before applying the next, as this helps to avoid any unwanted mixing of scents. Additionally, be mindful of the fragrance intensity, as combining too many strong fragrances can lead to an overwhelming scent. 

Start with small amounts of each fragrance, and add more if necessary, until you reach the desired intensity. With a little practice, combining fragrance oils can be a fun way to create a customised scent that is uniquely yours.

Choose Pairfum to Find Your Ideal Niche Fragrances

These perfume layering tips and tricks can help you enjoy a long-lasting perfume experience.

At Pairfum, our in-house perfumers are passionate about fragrances and dedicated to innovating new and unique scents to delight our customers. 

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about our offering.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Presentation Box Macro Bottle Perfume Layering
Pairfum London Coronavirus Prevention Hands Wash Bubbles Cleaning Rinse

Coronavirus Prevention: Top Tips to be more Effective!

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Is Alcohol effective against certain virus, i.e. is it suitable for Coronavirus Prevention ?

While governments across the world and society in general are struggling to understand Covid-19 / Coronavirus, and how to limit its spread, sales of hand disinfectant gels have increased in the UK.

Some supermarkets have already sold out or are running very low in stock.

Pairfum London Coronavirus Prevention Woman Cough Tissue

 

Is hand-gel really effective against Covid-19 ( Coronavirus ) and if it is, what makes it so effective?

According to a study by the USDA, over 90% of us don’t wash our hands correctly leading to cross-contamination.

A person’s hands are one of the main causes of transferring viruses from surfaces to their respiratory system.

Insuring that you wash them correctly and often, is one way of preventing you from contracting or spreading a virus, i.e. Coronavirus Prevention.

Wash your hands thoroughly with soap and clean running water for at least 20 seconds. If that is not possible, then using an alcohol-based hand sanitiser is an excellent alternative.

However it is very important to understand that these hand sanatising products must contain at least 60% alcohol.

Both the N.H.S. and Public Health England agree that products containing more than 60% alcohol are most effective at killing microbes.

The fact is that alcohol doesn’t kill some viruses and Professor Sally Bloomfield from the London School of Hygiene and Tropical Medicine has said that viruses are much more resistant to disinfectants than bacteria.

Viruses, such as the norovirus or rhinovirus are not enveloped, which means they are not surrounded by a shell.

However, the good news about Covid-19 / coronavirus (and there is precious little good news about it so far) is that Professor Bloomfield has said that Covid-19 is an envelope virus, meaning it has a coating around it, which the alcohol can attack.

Pairfum London Coronavirus Prevention Microscope Research Antidote

With the stock of hand disinfectant gels running low or sold out, and with reports of unscrupulous people selling products on certain websites for many times their original price, it is tempting to think that you could make your own.

This however is not the wisest, safest or best solution, as it is difficult to insure that you have the correct formulation. If made incorrectly they could cause more harm than good.

Products made by reputable manufacturers also contain emollients that soften and protect the skin without the risk of injury to the hands.

On some wellness sites it has been suggested to use alternatives to make your own gels containing certain ingredients such as aleo vera or witch hazel, however as we have mentioned earlier – it is the alcohol and the percentage of alcohol in the products that attacks the virus.

If you are seeking an alternative to alcohol another strong antibacterial agent that is used in certain soaps, cosmetics and toothpaste is called Triclosan. However we would not recommend this as research has now shown that triclosan can damage the body’s endocrine system, and the U.S. Food and Drug Administration banned its use in hygiene products at the end of 2017, no such ban exists in the U.K. as yet however…..

As it is still unknown how Covid-19 is spread and according to the latest update from the N.H.S. the most lightly transference is from person to person through coughing or sneezing and is unlikely to pass through items, such as packaging or food.

Having said that it is better to avoid touching things that you do not need to touch, however in our everyday lives we need to open doors, sit on seats and handle other objects as part of our daily routines.

As this is unavoidable, then the safest thing to do is avoid touching your face, mouth, nose, eyes or any wounds you may have before thoroughly washing your hands in clean running water for more than 20 seconds using soap in both solid or liquid form and then drying them with a clean disposable towel – a 2012 study by the Mayo Clinic showed that from a hygienic point of view: “Paper towels are better than air dryers”.

If you find yourself in a situation where you are unable to wash your hands, then using a sanatising hand gel with over 60% alcohol content is an excellent alternative. Once you have an opportunity you should then wash your hands thoroughly with clean running water and soap.

One report has shown that adults get between four to six colds every year and children pick up six to eight. The author of the report pointed out that hand washing and good general hygiene could stop the spread of these viruses….

When over 90% of us do not wash our hands correctly, and by doing so we can prevent the spread of viruses. Then it really is a case of ‘Wash, Rinse & Repeat’

Is Coronavirus Prevention possible? what part can we play in the prevention or spread of Covid-19?

The Department of Health and the N.H.S. are advising that we should all wash our hands thoroughly and correctly, as one of the main preventative measures.

So then suggesting that we should all take note and wash our hands as thoroughly as medical professionals preparing for surgery – the following instructions on how to wash your hands correctly ‘IS NOT’ really a case of stating the obvious!

  1. Thoroughly wet your hands with clean running tap water, both hot and cold is fine.
  2. Apply soap and lather your hands well paying special attention to the area in between your fingers and the backs of your hands, and do not forget to clean under your nails.
  3. Spend at least 20 seconds actively scrubbing your hands after lathering them completely. (If you are unsure how long 20 seconds is then one suggestion by the America CDC is to sing ‘Happy Birthday’ to yourself in your head – or out loud if you feel like it)
  4. Then thoroughly rinse off all the soap from your hands under clean running water.
  5. Finally use a clean and if possible a disposable towel to dry your hands and if this is not available then simply air dry them (if you are wondering what we mean by air drying them – then remember what Cameo said “Wave your hands in the air like you don’t care”

As the London School of Hygiene & Tropical Medicine has said “It’s not for the NHS to manage COVID19 primarily, it’s for all of us to help manage it.”

As professor John Edmunds told  Channel4News that if we all follow @PHE_uk advice properly in the coming weeks & months the epidemic should slow down.

At this time of uncertainty, we recommend taking these few simple precautions to help Coronavirus Prevention. By doing so we can all help keep ourselves and others safe.

Infographic Pairfum London Coronavirus Prevention Home Wash Tissue Disinfect

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